Category Archives: ethics

The Ethics of Ghost-Writing in Social Media

When you’re online, I think the expectation is that when you see someone’s name on something then it’s actually that person. That’s the point of “social media,” right? It’s social. If I’m not building a relationship with the person I think I am, there’s something very wrong with that.

The Shameful Strategies Behind Many Viral Videos

TechCrunch posted a very interesting guest post today by Dan Ackerman Greenberg, who talks about the tactics his company uses to drive people to view videos on YouTube.
Greenberg co-founded The Comotion Group, a “viral marketing” firm. He boasts that in the past three months he’s achieved 20 million views for his clients. However, I’m not [...]