Category Archives: Google

SearchWiki: Six Implications For Public Relations Professionals

November 24, 2008 – 8:00 am

Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals if this becomes a popular feature.

By Dave Fleet | Also posted in public relations, search | Tagged , , , , | Comments (6)

Which Sites Are You Deeply Engaged With?

October 30, 2008 – 6:00 am

Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average of 85 websites that people visit each month, people are really only “deeply engaged” with about 1.5 of them.
The article got me thinking about the sites that I am really engaged with; the sites [...]

By Dave Fleet | Also posted in Twitter, facebook, social media, tools | Tagged , , , , , , | Comments (8)

Why Your Small Business Needs To Get Online

August 20, 2008 – 6:49 pm

No matter how small your business is, if you don’t have an online presence you’re missing a huge opportunity. Nowadays, if you don’t exist online, you might as well not exist.

By Dave Fleet | Also posted in marketing, search | Tagged | Comments (6)

Did Facebook Traffic Outgrow MySpace Last Year?

June 21, 2008 – 1:27 pm

The web has been buzzing over the last few days about Facebook passing MySpace in worldwide traffic recently after the release of new Comscore figures, but did Facebook pass MySpace a while ago?

By Dave Fleet | Also posted in MySpace, facebook, trends | Tagged , , , , | Comments (7)

Wetpaint: Merging Wikis With Discussion Forums

November 11, 2007 – 11:42 pm

I just discovered Wetpaint - a free wiki-hosting site that fully integrates a discussion forum into every wiki.
This site is very cool - it produces great-looking sites and has already attracted big names like CSI: NY, Food & Wine magazine, fuse.tv and Mythbusters as clients. According to a recent release, Wetpaint currently hosts almost 600,000 [...]

By Dave Fleet | Also posted in facebook, social media, web 2.0, wikis | Comments (0)

California Wildfires - Using New Media to Communicate In A Crisis

October 23, 2007 – 10:11 pm

Immediacy is one of the great things about new media/web 2.0.
Nowhere is this more apparent than in the coverage of the devastating wildfires down in California recently.
I’m fully aware that crisis communications must focus on traditional channels - TV, radio, print - in today’s media environment. However, quick and responsive new media tactics provide [...]

By Dave Fleet | Also posted in Twitter, blogging, crisis communications, media, social media, web 2.0 | Comments (8)

My Social Media Life And Why Walled Gardens Don’t Work

October 21, 2007 – 10:05 pm

While out running recently, I re-listened to a Six Pixels of Separation podcast during which Heidi Miller talked about the social media overload in her life. I got to thinking about how I feel about social media overload and the implications it has for the tools I use.
I first dipped my toe into creating content [...]

By Dave Fleet | Also posted in Twitter, blogging, facebook, podcast, social media, social networks, web 2.0 | Comments (4)

5 Questions From ‘New Media’ Newcomers

October 14, 2007 – 9:19 pm

I attended an IABC seminar this week where Cyrus Mavalwala and Joseph Thornley explored the transition from ‘old’ to ‘new’ media.
Joseph structured his presentation around some interesting questions posed by the audience. Five questions in particular captured my attention, so I thought I’d share my perspective on them:

Why Should I Care About Blogging?
Why Do You [...]

By Dave Fleet | Also posted in Twitter, blogging, facebook, podcast, social media, social networks | Comments (4)

Has Online News Killed The Friday Afternoon Announcement?

September 6, 2007 – 10:29 pm

Last Friday, Google announced that it would start hosting material from several large news agencies, including Associated Press, Canadian Press, the UK Press Association and more, through Google News.
Not surprisingly, this has been a little controversial - the announcement raised concerns that this change will take traffic and revenue away from other online news sources [...]

By Dave Fleet | Also posted in issues management, pr, public relations | Comments (1)

Google - Love Them Or Hate Them?

September 3, 2007 – 8:32 pm

It’s fashionable nowadays to rant against Google. Bashing Microsoft used to be the in thing, but it’s passé now; all the cool kids are Google-hating.
I’m going to be the uncool kid in the corner saying, “hold on a minute.”
I’ll admit it, Google sets itself up for the abuse. As the Internet leader (for now, anyway), [...]

By Dave Fleet | Comments (0)