November 18, 2008 – 8:00 am
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
October 10, 2008 – 9:01 am
If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional media is falling and why advertising in social media is growing, and will continue to grow: measurable return on investment.
Layer that on top of the methods for measuring other outcomes in social media, which [...]
September 30, 2008 – 10:07 pm
Sapient, a business consulting and interactive services firm, recently released the results of a US-wide survey that asked corporate Chief Marketing Officers what they wanted from their advertising and marketing agencies over the next year.
Here are the top ten results:
Greater knowledge of the digital space.
More use of "pull interactions."
Leverage virtual communities.
Agency executives using the technology [...]
September 26, 2008 – 12:48 pm
I just watched a new promo for the Wii game Wario Land: Shake It. You have to check this out - it’s one of the most creative approaches I’ve seen to an ad in a long time.
The screen shot definitely doesn’t do it justice - check out the video here.
(Hat tip: Greg Kumparak)
August 21, 2008 – 11:00 pm
Every so often I come across something from a company that just blows my mind. This is one of those times. I’m a little behind the ball on this one, but it’s still worth highlighting.
Last year (August 2007), a user took a video capture of a glitch in Electronic Arts’ Tiger Woods ‘08 game [...]
August 20, 2008 – 6:49 pm
No matter how small your business is, if you don’t have an online presence you’re missing a huge opportunity. Nowadays, if you don’t exist online, you might as well not exist.
February 18, 2008 – 2:06 pm
The Globe and Mail published an interesting article recently entitled Build your brand - but don’t forget to deliver an experience (needs subscription). The article relates how, by not fulfilling its promises to a customer, an auto dealer turned that them from "a walking brand builder for the manufacturer" into a dissatisfied customer.
The article [...]
January 22, 2008 – 5:48 pm
A quick thought.
I’m currently working my way through Joseph Jaffe’s book ‘Join The Conversation.’ I’ve just finished Chapter 10, “Why are you so afraid of conversation?” which was written entirely by members of the online community via a wiki.
The chapter contains an insight from Mitch Joel that illustrates why I think he’s one of the [...]
January 19, 2008 – 8:13 pm
"…and we’ll produce a viral video, too."
I’ve heard this way too often in the last year. I cringe every time. I usually bite my tongue and accept that the person is saying it through ignorance. One time, having a bad day, I spoke up: "Sorry, but I don’t think you can say it’s going to [...]
December 12, 2007 – 7:49 pm
Rogers stirred up a storm this week with revelations that it is splicing its content into other companies’ webpages.
All of the reports I’ve seen have referred to this under the banner of "net neutrality."
For those of you that don’t speak geek, here’s the basic gist.
Rogers is, in essence, forcing customers to view content they haven’t [...]
