November 1, 2008 – 2:22 pm
As conversations become increasingly fragmented, they’re becoming increasingly more complex to monitor. What’s your favourite monitoring tool (or tools)?
October 10, 2008 – 9:01 am
If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional media is falling and why advertising in social media is growing, and will continue to grow: measurable return on investment.
Layer that on top of the methods for measuring other outcomes in social media, which [...]
September 27, 2008 – 2:50 pm
I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved. I’m shooting for a sub-3 hour time tomorrow in the Toronto Waterfront Marathon, so I thought I’d riff a little on how you can also compare social media to the marathon race itself.
You need [...]
February 11, 2008 – 9:15 pm
“The things that get measured are the things that get done. Companies measure the stuff they care about.”
So simple yet so powerful and so true. This is a quote from a recent episode of the excellent Manager Tools podcast, and it has big implications for communications folks.
Sure, there are a lot of barriers to effective [...]
January 3, 2008 – 11:59 pm
Measurement is a hot theme right now. Lots of smart people are writing about it regularly and Joseph Thornley (also a smart guy) is even organizing a social media measurement roundtable.
Here’s a measurement issue that’s bugged me for a while.
I keep seeing and hearing people citing video views as a critical success measure. [...]
