December 23, 2008 – 8:00 am
Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of potential media leads.
The service allows journalists to submit queries, which are then emailed out in one of three daily emails from the service to an ever-expanding list of ’sources’ who can browse the [...]
December 18, 2008 – 1:11 pm
John Biggs at CrunchGear and Michael Arrington at TechCrunch both wrote in the last day about a nasty encounter they had with a public relations person (I would normally say professional, but…). I’m not naming the person here - that’s not my style - but I’m disgusted enough to link to posts where you can find [...]
November 4, 2008 – 8:30 am
If you’re about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about; know where I live; remember my name; write to me personally; use the ‘to’ field in your email. Bonus: Get to know me first.
September 30, 2008 – 7:25 am
I recently received a particularly bad pitch. I almost hit “reply” with some pointers for the person pitching, but I thought I’d throw the tips out to everyone instead.
November 12, 2007 – 10:10 pm
Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on the Internet, and its emerging impact on media consumption, means organizations need to seriously consider offering social media training to their employees.
This environment, along with a few well-documented faux-pas by PR practitioners, has had me [...]
November 9, 2007 – 8:07 am
In the wake of the ongoing bad PR pitches storm, I had a *slap forehead* moment this week when I (finally) realized the problem isn’t just about public relations professionals not ‘getting’ blogger relations. It’s not about people upgrading their skills to deal with this new media environment. This is about public relations professionals getting [...]
November 1, 2007 – 8:27 pm
Todd Defren posted a great Blogger Relations Bookmark on his PR Squared blog today.
The bookmark is, in part, a response to the storm that Chris Anderson kicked-off this week with his "Sorry PR People: You’re Blocked" post, where he named and shamed people he felt had emailed him inappropriately.
I only want two kinds of [...]
August 21, 2007 – 7:35 am
A little while back I received my first pitch as a blogger, which was very exciting for a newbie like me.
As a communications professional, I’m perhaps more open to pitches than some other people. I’m open to being pitched. At the same time, I have some idea of what a pitch should look like. You’d [...]
