While out running recently, I re-listened to a Six Pixels of Separation podcast during which Heidi Miller talked about the social media overload in her life. I got to thinking about how I feel about social media overload and the implications it has for the tools I use.
I first dipped my toe into creating content [...]
I attended an IABC seminar this week where Cyrus Mavalwala and Joseph Thornley explored the transition from ‘old’ to ‘new’ media.
Joseph structured his presentation around some interesting questions posed by the audience. Five questions in particular captured my attention, so I thought I’d share my perspective on them:
Why Should I Care About Blogging?
Why Do You [...]
Last Thursday I attended a panel discussion, organized by my department, entitled “Is The News Release Dead?”
We had a great mix of speakers:
David Jones, Senior VP at Fleishman-Hillard
April Lindgren from the Ryerson University School of Journalism
David Wolmsley, National Editor at the Globe and Mail
The panel members provided an interesting mix of viewpoints, from very pro-social [...]
I’m a podcast addict. Right now I have more unlistened-to podcasts than my poor MP3 player can physically store - over 200 at last count - despite getting through 15-20 every week. So, despite not podcasting myself (I think I talk enough already), I feel like I have some justification in identifying what makes a [...]
Joseph Jaffe has created some waves recently with his offer of sponsorship of his podcast in exchange for an iPhone.
This novel approach to monetizing a podcast is pretty controversial. Basically, on episode #83 of Across The Sound, Jaffe offered sponsorship of an episode of the podcast to the first user that sent him an iPhone. [...]
Media pitches are a big part of any significant announcements, but have you ever wondered if we’re doing them well? If we’re drawing journalists into our stories, or driving them away? If we could pitch more effectively?
If you have, check out this Inside PR podcast where the hosts, David Jones and Terry Fallis, interview two [...]
