November 18, 2008 – 8:00 am
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
November 15, 2008 – 1:04 pm
The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given souvenir bags containing bottled water from Nestlé.
To their great credit, the students reacted badly to the Nestlé promotion (Nestlé Waters Canada sponsors the Waste Reduction Week). They wrote to both the recycling council, the [...]
October 9, 2008 – 9:00 am
TechCrunch’s Michael Arrington wrote recently about a company that has sued TechCrunch "out of spite," laying into the people filing the suit using words like "absurd" and "frivolous" while threatening a countersuit.
Unlike Arrington I’m not a lawyer, so I’m not going to talk about the merits of individual cases. In fact, I’m going to set [...]
August 1, 2008 – 12:33 am
Why not just make sure that your release is relevant, well-written and on-topic? A well written release will have plenty of the important words in there as a natural result. With a little extra attention you can optimize your release without compromising its quality.
One notable addition to this year’s survey was the addition of 25-to-34-year-olds for the first time, alongside the usual 35-to-64-year-old group. This gave them a great opportunity to explore how much younger people trust modern online tools like blogs.
February 29, 2008 – 8:01 am
I have to give CNW Group credit for trying (if you don’t know, CNW Group is Canada’s largest news wire service). In the last little while they’ve repeatedly impressed me with their efforts in the social media space.
With the help of clued-in employees like Parker Mason, CNW keeps cropping up in my social media activities:
I [...]
February 18, 2008 – 2:06 pm
The Globe and Mail published an interesting article recently entitled Build your brand - but don’t forget to deliver an experience (needs subscription). The article relates how, by not fulfilling its promises to a customer, an auto dealer turned that them from "a walking brand builder for the manufacturer" into a dissatisfied customer.
The article [...]
February 12, 2008 – 10:40 pm
Can we get communications pointers from computer games?
The New York Times recently featured an article looking at how there’s a growing trend in computer gaming away from intensive graphics, complex storylines and immersive dialogue and towards simple games that allow people to interact with each other.
“Paradoxically, at a moment when technology allows designers to [...]
November 25, 2007 – 4:47 pm
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then Now Is Gone is for you.
Communications professionals are in the middle of a tumultuous period. The Internet has done more than just change the way people buy goods or play games; it has changed the [...]
