When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
A quick update on the Metallica situation - as I wondered in my earlier post about the Metallica/blogger review situation, it looks like this was a giant mis-communication that blew up in the band’s face.
Metallica has done it again. Forget going after people pirating their music; this time they’ve gone after people writing about it… after inviting them to hear it.
The pressure to produce three times as much content as they did twenty years ago means that journalists are heavily reliant on pre-packaged information and have little time to follow-up on it.
If you’re going to encourage your clients to interact with you, for Pete’s sake do it right.
I was talking to a fellow communications professional this week when she mentioned a recent effort her employer had undertaken. They posted a series of videos on YouTube giving their perspective on a high-profile issue and opened comments [...]
Toronto Transit Commission (TTC) workers walked off the job at midnight last night after rejecting a tentative agreement with the city.
It goes without saying that transit strikes are tough on everyone. However, you do need some level of public support. Setting aside the issues being negotiated, the Amalgamated Transit Union has turned this into [...]
February 26, 2008 – 11:30 pm
I headed out to the latest Third Tuesday Toronto tonight to learn about how Michael McDerment and Freshbooks is using online tools to promote its business.
December 31, 2007 – 4:22 pm
Education Portal (via Lifehacker) recently featured a list of Universities offering free online university courses.
Digging through the list, there are woefully few courses on PR and social media.
However, I’ve picked out a few specific courses that PR and social media folks may want to check out:
Social Media
New Media Literacies (Massachusetts Institute of Technology) [...]
December 20, 2007 – 11:33 pm
Newfoundland paper ‘The Telegram‘ recently published an article detailing an email trail between Newfoundland journalist Craig Westcott and Elizabeth Matthews, the Director of Communications for Newfoundland and Labrador Premier Danny Williams.
Check out the article - it makes very interesting reading.
Matthews has blacklisted Westcott for a while due to his criticism of the Premier. The [...]
December 12, 2007 – 7:49 pm
Rogers stirred up a storm this week with revelations that it is splicing its content into other companies’ webpages.
All of the reports I’ve seen have referred to this under the banner of "net neutrality."
For those of you that don’t speak geek, here’s the basic gist.
Rogers is, in essence, forcing customers to view content they haven’t [...]
