The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
Category Archives: public relations
If It Walks And Quacks Like a Duck…
June 12, 2009 – 8:00 am
…then everyone else will think it’s a duck.
Sometimes it doesn’t matter what you say. You can throw out your corporate messaging all you like, but regardless of what you say, people just don’t believe you.
You can tell people that your product is great, but if people keep having problems your words won’t matter. You can [...]
Emotion doesn’t trump reality
June 3, 2009 – 8:00 am
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with no real background in communications but a strong enthusiasm for social media tools. We’ve worried publicly that they lack real-world experience and strategic communications insight and that these two things will lead to their failure [...]
There’s Nothing Magical About Social Media Principles
May 28, 2009 – 8:00 am
We often hear how social media is “different” – how it changes everything about your communications. How you have to throw the old rules out the window when launching into social media tools. I respectfully disagree.
Too many “social media experts” treat these kinds of principles as though they separate social media from other forms of communication, [...]
Is The Customer The Target?
April 24, 2009 – 8:00 am
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting of the effort is a common target for those pieces, with a common refrain being, “do they know where their customers are?”
Here’s something useful to remember: The customer isn’t always the immediate target.
Companies don’t necessarily [...]
PR Isn’t The Enemy
April 14, 2009 – 8:00 am
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile blogger. This time it was Robert Scoble, first via Blog Talk Radio then again on his own blog. Naturally plenty of other people piled-on, although few were even remotely constructive.
I could go through Scoble’s anti-PR [...]
The Lines Are Blurring
April 1, 2009 – 8:00 am
The lines between public relations, marketing and advertising are blurring.
This likely won’t be news to anyone who has followed this space for a while, or who works in the agency business, but it’s something I’ve thought about a lot recently.
A few things spurred this thinking:
1. We recently pitched a potential client with not just a [...]
Public Relations Is Not A Right
March 31, 2009 – 8:00 am
Companies or individuals who act illegally or unethically aren’t “entitled” to representation, and I personally don’t want to be the one providing it to them. I want to put my head down at night feeling good about the work I do, not worrying whether I’ve helped an unethical organization go about its business.
