If you’re going to encourage your clients to interact with you, for Pete’s sake do it right.
I was talking to a fellow communications professional this week when she mentioned a recent effort her employer had undertaken. They posted a series of videos on YouTube giving their perspective on a high-profile issue and opened comments [...]
Toronto Transit Commission (TTC) workers walked off the job at midnight last night after rejecting a tentative agreement with the city.
It goes without saying that transit strikes are tough on everyone. However, you do need some level of public support. Setting aside the issues being negotiated, the Amalgamated Transit Union has turned this into [...]
I headed out to the latest Third Tuesday Toronto tonight to learn about how Michael McDerment and Freshbooks is using online tools to promote its business.
Education Portal (via Lifehacker) recently featured a list of Universities offering free online university courses.
Digging through the list, there are woefully few courses on PR and social media.
However, I’ve picked out a few specific courses that PR and social media folks may want to check out:
Social Media
New Media Literacies (Massachusetts Institute of Technology) [...]
Newfoundland paper ‘The Telegram‘ recently published an article detailing an email trail between Newfoundland journalist Craig Westcott and Elizabeth Matthews, the Director of Communications for Newfoundland and Labrador Premier Danny Williams.
Check out the article - it makes very interesting reading.
Matthews has blacklisted Westcott for a while due to his criticism of the Premier. The [...]
Rogers stirred up a storm this week with revelations that it is splicing its content into other companies’ webpages.
All of the reports I’ve seen have referred to this under the banner of "net neutrality."
For those of you that don’t speak geek, here’s the basic gist.
Rogers is, in essence, forcing customers to view content they haven’t [...]
Richard Binhammer, aka RichardatDELL, dropped by Third Tuesday Toronto today for a fantastic presentation about the work Dell is doing in the social media space.
I live-blogged the conversation, along with Connie Crosby (see our feeds here and here).
To illustrate my perspective going in - I was on the receiving end of Dell’s old customer service [...]
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then Now Is Gone is for you.
Communications professionals are in the middle of a tumultuous period. The Internet has done more than just change the way people buy goods or play games; it has changed the [...]
Following-on from my last post, last night I presented a session on the crossover between social media and crisis communications at the Talk Is Cheap unconference.
I spoke in particular about the 2007 California Wildfires and how social media could have been used more effectively (while appropriately) in that situation - in essence a longer, more [...]
Last night I attended the Talk Is Cheap social media unconference hosted by Gary Schlee and his students at Centennial College in Toronto (I presented too, but more on that in a later post).
In my view, the event was a rousing success. Over 200 people registered (about 25% more than the organizers expected) and most [...]
