December 12, 2007 – 7:49 pm
Rogers stirred up a storm this week with revelations that it is splicing its content into other companies’ webpages.
All of the reports I’ve seen have referred to this under the banner of "net neutrality."
For those of you that don’t speak geek, here’s the basic gist.
Rogers is, in essence, forcing customers to view content they haven’t [...]
December 5, 2007 – 12:18 am
Richard Binhammer, aka RichardatDELL, dropped by Third Tuesday Toronto today for a fantastic presentation about the work Dell is doing in the social media space.
I live-blogged the conversation, along with Connie Crosby (see our feeds here and here).
To illustrate my perspective going in - I was on the receiving end of Dell’s old customer service [...]
November 25, 2007 – 4:47 pm
If you (or your boss) find yourself confused, apprehensive or unsure about delving into the world of new media, then Now Is Gone is for you.
Communications professionals are in the middle of a tumultuous period. The Internet has done more than just change the way people buy goods or play games; it has changed the [...]
November 16, 2007 – 7:59 am
Following-on from my last post, last night I presented a session on the crossover between social media and crisis communications at the Talk Is Cheap unconference.
I spoke in particular about the 2007 California Wildfires and how social media could have been used more effectively (while appropriately) in that situation - in essence a longer, more [...]
November 16, 2007 – 7:46 am
Last night I attended the Talk Is Cheap social media unconference hosted by Gary Schlee and his students at Centennial College in Toronto (I presented too, but more on that in a later post).
In my view, the event was a rousing success. Over 200 people registered (about 25% more than the organizers expected) and most [...]
November 12, 2007 – 10:10 pm
Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on the Internet, and its emerging impact on media consumption, means organizations need to seriously consider offering social media training to their employees.
This environment, along with a few well-documented faux-pas by PR practitioners, has had me [...]
November 12, 2007 – 1:48 pm
The Talk Is Cheap unconference is less than a week away! Organized by Gary Schlee (who writes the A Class Act blog) and his class from Centennial College, the event is this Thursday, November 15, in Toronto. It promises to be a great night for PR professionals interested in finding out more about the world [...]
November 9, 2007 – 8:07 am
In the wake of the ongoing bad PR pitches storm, I had a *slap forehead* moment this week when I (finally) realized the problem isn’t just about public relations professionals not ‘getting’ blogger relations. It’s not about people upgrading their skills to deal with this new media environment. This is about public relations professionals getting [...]
November 6, 2007 – 11:12 pm
A giant hat tip to Joseph Thornley for organizing another Third Tuesday Toronto event tomorrow night.
This promises to be a real treat. As Joseph puts it:
Giovanni is a leading pr blogger, a principal in The Conversation Group social media consultancy and a Research Fellow and Advisory Board member of the Society for New Communications Research. [...]
November 1, 2007 – 8:27 pm
Todd Defren posted a great Blogger Relations Bookmark on his PR Squared blog today.
The bookmark is, in part, a response to the storm that Chris Anderson kicked-off this week with his "Sorry PR People: You’re Blocked" post, where he named and shamed people he felt had emailed him inappropriately.
I only want two kinds of [...]
