14 Key Skills & Attributes For New Public Relations Professionals
Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online...
Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea
TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...
Why Spam PR Pitches Won’t Go Away
Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...
Does Social Media Make PR Agencies Obsolete?
A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...
Enough With Misusing Social Media ROI, Already
I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...
Does Self-Promotion Really Equal Community-Building?
“Community” is a popular buzzword nowadays, even more so since the explosion of social media. But are we really using...
Think PR People Don’t Need Math? Think Again
We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.
The Volume/Personalization Trade-Off
The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.
If It Walks And Quacks Like a Duck…
…then everyone else will think it’s a duck. Sometimes it doesn’t matter what you say. You can throw out your...
Emotion doesn’t trump reality
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...
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