There’s Nothing Magical About Social Media Principles
We often hear how social media is “different” – how it changes everything about your communications. How you have to...
Does Your Organization Have Multiple Personalities?
Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...
Is The Customer The Target?
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...
The Communicator’s Challenge: “We” Are Not “They”
Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...
PR Isn’t The Enemy
Once again, the last couple of weeks have seen the public relations industry dragged through the mud by a high-profile...
The Lines Are Blurring
The lines between public relations, marketing and advertising are blurring. This likely won’t be news to anyone who has followed...
Public Relations Is Not A Right
Companies or individuals who act illegally or unethically aren't "entitled" to representation, and I personally don't want to be the one providing it to them. I want to put my head down at night feeling good about the work I do, not worrying whether I've helped an unethical organization go about its business.
Pitching – Like Throwing A Stick For A Dog
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says...
News Release Vs. Press Release
A few days ago, I mused publicly on Twitter that the term “press release” was outdated and that “Anyone (especially...
The Bigger Picture On Public Relations
Marketing guy Seth Godin published a post yesterday entitled “The difference between PR and publicity.” In it he says: “Publicity...
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