March 10, 2008 – 10:58 pm
There’s lots of interesting stuff going on with social media releases right now. First, we have the news from last week that IABC is sponsoring development of standards for this new format. Business Wire and PR Web have already jumped on-board.
Today, on a different scale, we have a new tool to help practitioners implement social [...]
In a move that caused a bit of an online stir this morning, IABC announced that it is taking a lead in the push to develop standards around the social media release.
February 7, 2008 – 12:02 am
In the lead-up to PodCamp Toronto 2008, we’re issuing a news release with details of the event. Given that it’s a social media event, we decided to issue a social media news release.For those of you who may not be familiar with the basics of social media releases, we intended our release would differ from [...]
February 2, 2008 – 9:59 am
It’s been over 18 months since Todd Defren released his template for a new news release format and over that time the a healthy debate has raged over the idea.
Recently, Maggie Fox’s crew over at the Social Media Group released Digital Snippets, their own take on the format, re-invigorating the debate.
I love that the social [...]
November 12, 2007 – 10:10 pm
Communications training courses on traditional strategies and tactics just don’t cut it any more. The ever-increasing rate of change on the Internet, and its emerging impact on media consumption, means organizations need to seriously consider offering social media training to their employees.
This environment, along with a few well-documented faux-pas by PR practitioners, has had me [...]
October 3, 2007 – 9:47 pm
CBC’s Tod Maffin wrote today about his frustration with the traditional news release:
There’s the lead paragraph, followed by some bullshit quote from a senior executive (”I’m pleased to announce the blah blah blah…”) and then usually a string of meaningless brand names… er BRAND NAMES… and no real sense of the news value or the [...]
