Have you taken the basic steps to prevent people from hijacking your company’s brand? Or have you left the door open to it happening right now?
I’ve been thinking a lot about brandjacking fortunately. Fortunately, I’ve been thinking about it in terms of prevention rather than having to fix it.
Brandjacking is a broad term, the most [...]
Category Archives: social media
Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company
July 2, 2009 – 8:00 am
Scribnia Helps You Discover And Review New Blogs
June 26, 2009 – 8:31 am
A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but unfortunately I didn’t have a chance to dig too deeply. In a way I’m glad that I didn’t, as since then I’ve watched it grow into a very useful tool and I think my opinion is [...]
Feedburner and FriendFeed: FailBurner
June 25, 2009 – 8:00 am
Feedburner is probably one of the most-used services available for bloggers. Its RSS analytics, promotion and advertising features have made it a staple of many peoples’ blogging toolkits.
FeedBurner was also a first mover in the market, enabling it to attract a large number of people before viable competitors appeared. Thanks to its purchase by Google, [...]
Community Alone Isn’t Enough
June 23, 2009 – 8:00 am
One of my favourite roles to play (and one that likely annoys my colleagues the most) is that of devil’s advocate. I try to constantly question the things that everyone takes for granted, because one day things will change. It happened to many traditional PR folks, and if we don’t keep a close eye out [...]
Emotion doesn’t trump reality
June 3, 2009 – 8:00 am
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with no real background in communications but a strong enthusiasm for social media tools. We’ve worried publicly that they lack real-world experience and strategic communications insight and that these two things will lead to their failure [...]
Social Media Is Becoming A Commodity
May 29, 2009 – 8:00 am
Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their right mind is going to hire your firm because you pitched a straight media relations campaign to them because everyone is pitching it.
Social media is fast becoming a commodity, just like media relations. A few [...]
There’s Nothing Magical About Social Media Principles
May 28, 2009 – 8:00 am
We often hear how social media is “different” – how it changes everything about your communications. How you have to throw the old rules out the window when launching into social media tools. I respectfully disagree.
Too many “social media experts” treat these kinds of principles as though they separate social media from other forms of communication, [...]
