Category Archives: spin

Porsche Spins Its Wheels… Into Trouble?

September 26, 2007 – 5:47 pm

Porsche got reasonable coverage of its recent announcement that it will cut its Canadian prices by 10 per cent over last year to compensate for the strong Canadian dollar.
“We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference,” said Peter Schwarzenbauer, president and CEO [...]

By Dave Fleet | Also posted in pr, public relations | Comments (0)

Democratic Debate… Or Branding Genius?

July 26, 2007 – 9:14 pm

Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a candidate, but was YouTube.
I completely agree.
You’ve got to admit, Monday’s debate was marketing genius. Almost all of the reporting (and blogging) I’ve seen on this has been about the companies, not the candidates. To this [...]

By Dave Fleet | Also posted in branding, marketing, media, youtube | Comments (0)