November 18, 2008 – 8:00 am
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
November 7, 2008 – 8:30 am
Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it’s worth doing it for the times when they aren’t.
November 5, 2008 – 6:51 pm
Social media didn’t win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.
October 27, 2008 – 8:00 am
Here’s something to consider: engaging in “the conversation” won’t be right for every organization, at least at first. Facebook isn’t a panacea for your company. Blogging may not change everyone’s perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.
October 21, 2008 – 9:00 am
If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.
September 27, 2008 – 2:50 pm
I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved. I’m shooting for a sub-3 hour time tomorrow in the Toronto Waterfront Marathon, so I thought I’d riff a little on how you can also compare social media to the marathon race itself.
You need [...]
September 24, 2008 – 8:00 am
It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool every week, to lose sight of the big picture and focus in on tactics.
When someone asks you for ideas about something, where do you start? Do you instantly get the creative juices flowing and start [...]
When someone asks you to help communicate an initiative, what do you do? Do you immediately find yourself coming up with cool ideas about how to gain attention and generate coverage? If you do that, you’re doing your clients a disservice. You’re guilty of failing to plan - of putting tactics before strategy.
Chris Brogan gave a ten-minute ‘jolt’ to the audience at the Podcasters Across Borders yesterday. If you’re interested in social media, take the time to watch it - it’s the best 10 minutes you’ll invest today.
November 18, 2007 – 11:01 pm
I’m a little worried at how I’ve seen the term "social media strategy" thrown about recently.
I’m starting to overhear things like, "we’re also working on a social media strategy."
I worry about this. A lot. I think I worried aloud about it four or five times during my 20-minute session at Talk Is Cheap recently.
Used this [...]
