Archive for the ‘Thornley Fallis Communications’ Category

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter.

We did a little research on social media activity regarding the earthquake using Radian6. Some interesting stats:

  • Prior to the earthquake, there were approximately 100-300 mentions of earthquakes on social networks per hour.
  • There were over 31,000 mentions of earthquakes between 1 and 2pm today. That number doubled to almost 65,000 mentions in the hour following the earthquake (between 2 and 3pm).
  • There have been roughly 170,000 mentions of the earthquake since the earthquake began.
  • The first tweet was posted just seconds after the earthquake began at 1:41:41 EST.
  • Users generally decided to tweet the news rather than update their Facebook statuses. While many Facebook updates are private, publicly available updates were outnumbered by tweets by about 8 to 1.

While a majority of the tweets and updates were tinged with surprise, it’s nice to know people hadn’t lost their sense of humour. A few of the funnier posts on Twitter included:

  • “The earthquake triggered a tsunami at the G20 fake lake” – @AndrewFstewart
  • “The earthquake in Toronto was just thousands of England fans jumping back on the bandwagon” – @mlse
  • “That wasn’t an earthquake. It was just Quebec trying to separate.” – @stevepayne
  • “Widespread disappointment across Toronto at news that it was not, in fact, the epicentre of the quake” – @ivortossell
  • “So #earthquakes actually improve the TTC. Go figure. RT @680News: TTC fully operational.” – @josephdee

Erin Bury has a great post on some other funny tweets over at BlogTO.

This is another example of the power of social media in providing up-to-the second news in a way that would have been unimaginable a few years ago.

Update: Interesting post from Joe Boughner on whether it really matters that social media beat the mainstream media to the punch. My take: I like Joe’s points, and Twitter certainly plays a different role to mainstream journalism – it’s not about substantial coverage in the same way. However, in a world where traffic (and ad dollars) flows to the first piece of substantial coverage on the event, being first does matter.

Next Is Now

I don’t usually write about client work, but I’m pretty psyched about this video we produced for Rogers so I’m making an exception.

The video features some of the coolest stats and facts we could find about the changing world of communications technology and really – I think – captures the sense of acceleration that technology is fueling nowadays.

One of my favourite stats personally is that by 2017, there will be 7-trillion connected devices – that’s 1,000 for each person alive. That’s just crazy.

Check it out – what do you think?

Thornley Fallis Seeking A Senior Communications Consultant

I recently posted about several jobs we’re filling at Thornley Fallis Communications and 76design. We’ve filled the account coordinator and consultant positions, but business is booming and we have another new position – for a Senior Consultant in our Social Media practice.

The successful applicant will:

  • Play a central role in Thornley Fallis’ social media practice, leading, planning and executing integrated communications campaigns for our clients.
  • Lead project teams and win the confidence of the client that you understand the purpose of the project, have assembled the necessary resources and are managing them effectively to achieve the desired results.
  • Work closely with colleagues with expertise spanning public relations, social media, web design and development, video production and advertising.
  • Set an example of excellence in your communications skills and personal conduct. Be a person who inspires by example.
  • Participate in the new business development process from ideation to pitching. We rely on senior members of our practice to help us continue to grow.
  • Mentor and guide fellow team members as they develop through their career paths.

Is this you?

  • You’re a successful communications professional, with at least five years of experience in communications, public relations or marketing including agency experience. You have a demonstrated track record of implementing creative solutions to solve client problems.
  • You have an insatiable thirst for knowledge around digital communications, how it is evolving and how it is affecting our communications landscape. This thirst is clear in your existing online activities.
  • You have built up trust relationships with client-side executives who you identify as prospective clients. They will welcome your call and will want to work with you and your new team.
  • You possess unique expertise in one or more critical practice areas and you already have demonstrated your thought leadership, through appearances at conferences, blog posts, or published articles.
  • You thrive in business development situations – whether it’s networking, planning or  presenting to potential clients.
  • You can hold your own in the communications planning process and contribute to complex communications planning projects.
  • You thrive on challenges and rise to those challenges with enthusiasm and energy.
  • You have the writing and planning skills and the attention to detail to set the bar high by example.

Think this is a fit for you? Send your resume and covering letter to fleet@thornleyfallis.com.

The successful applicant will:

- Play a central role in Thornley Fallis’ social media practice, leading, planning and executing integrated communications campaigns for our clients.

- Work closely with colleagues with expertise spanning public relations, social media, web design and development, video production and advertising.

- Set an example of excellence in your communications skills and personal conduct. Be a person who inspires by example.

- Participate in the new business development process from ideation to pitching. We rely on senior members of our practice to help us continue to grow.

- Mentor and guide fellow team members as they develop through their career paths.

Join Our Team At Thornley Fallis Communications

[Update: we're not just hiring PR folks. We're hiring designers and developers, too]

[Update: The two positions below have now been filled.]

The recession is well and truly over and we’re firing on all cylinders. In fact, we need more cylinders to keep up with the work that’s coming in. So, we’re hiring.

Want to work with big-name brands and bleeding-edge startups alike? Want to work in a team where you can define your own career path? Want to work with awesome colleagues like Terry Fallis, Jeremy Wright and Andrea Pietkiewicz? Want to work in a full-service agency where we don’t just come up with the ideas, we execute every part of them?

We’re looking to fill two positions in our Toronto office.

We’re looking for a mid-level PR practitioner to work on and manage some high-profile accounts. The ideal candidate has:

  • A minimum of three years of public relations experience
  • Strong experience in media relations
  • Ideal experience would include healthcare/pharma / corporate
  • Experience managing projects and accounts
  • The drive to help us to continue to build

We’re also looking for an Account Coordinator to join our team. The ideal coordinator will need:

  • Strong written and verbal communications skills
  • Creative thinking and an ability to switch between tasks rapidly
  • Excellent organization and time management skills
  • An insatiable appetite to learn

If you think you match either of those descriptions, send your resume through to fleet@thornleyfallis.com.

A Bittersweet Moment

When I joined Thornley Fallis Communications in 2008, I quickly found myself paired-up with an account coordinator as we began to build-out our social media practice. Over the following months we worked closely together on pretty much every project I touched, and despite both being extremely stubborn we found we worked well together. I also watched (with a little pride) as she learned and grew, and in September last year I had the pleasure of promoting her to “consultant.”

Unfortunately for us, all good things come to an end. Yesterday was Kerri Birtch‘s last day at Thornley Fallis. She leaves behind her a hole that will be challenging to fill as she’s been a central part of our team over the last 18 months. I’m sad to see Kerri go, but proud of her for what she’s become and I wish her the best possible success in her new role (which I’ll let her announce in her own time).

On a related note, I’m pleased to announce (although she beat me to ittwice!) that Jessica Muhlbier will be joining our social media team as an account coordinator next week. While Kerri has left big shoes to fill, Jess has some great experience under her belt and her own distinct set of strengths. We think she’ll be a fantastic addition to the TFC/76design, and look forward to welcoming her to our team on Monday.

Jeremy Wright Joins Thornley Fallis/76design

Yesterday was an exciting day for us at Thornley Fallis/76design.

Yesterday we welcomed Jeremy Wright onto our team.

Jeremy Wright - the walking hashtag

Apparently hashtags have a gang...

For those of you who don’t know Jeremy, he was until fairly recently the CEO and co-founder of b5media, the well-known blog network. Since then he’s plied his trade as “digital hitman” at netmobs.

Jeremy is also a personal friend so I’m doubly excited about this move.

This paragraph in Jeremy’s post announcing his move caught my eye:

“Basically I wanted a job where I could be great, be part of a team, have real work/life balance (cause I’d be more inspired that way) and make a difference in the company and for our clients.”

Sounds like a good set of criteria to me, and I’m thrilled he decided that we meet those criteria.

This is the latest in a series of new rockstars to join our team over the last few months. Andrea, Ingrid, Shawn and Mike are already rockin’ the house; we’re excited to add another to the list.

We’ve already noticed a big increase in the number of completely inappropriate hashtags around here…