Forget the “statusphere.” We’re entering an egosystem where the masses judge value by the size of someone’s following and the volume of their voice, not the value of what they say. It’s a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.
Category Archives: trends
New Research Provides A Social Media Reality Check
April 7, 2009 – 12:10 pm
CNW Group and Leger Marketing today announced the results of new research into social media use in Canada (disclosure: CNW Group is a client).
The research provides a useful insight into social media trends along with some of the challenges that social media faces, but also sheds an interesting light on the differing perspectives between practitioners and [...]
Blogging vs. Twitter – Commitment and Effort – Another Perspective
February 4, 2009 – 8:00 am
I recently received an excellent comment on my recent post Blogging vs. Twitter: A Different Kind of Commitment from Doc Kane (@dockane on Twitter), principal of Chicago-based Roscommon – a marketing, communications and PR professional writing services agency. Thoughtful and insightful, I thought it really drove the discussion forward.
His view: the difference between blogging and Twitter isn’t commitment, [...]
Blogging vs. Twitter: A Different Kind of Commitment
February 2, 2009 – 8:00 am
Talking with Michael O’Connor Clarke the other day, we both commented on a trend we’ve both observed recently:
Corporations seem to be much more willing to sign-up for Twitter than they are to set up blogs.
We’re seeing companies big and small signing up for Twitter; from Ford, General Motors, Southwest Airlines and Dell to smaller companies like [...]
Survey Sheds Light On Canadians’ Views Towards Social Media
December 10, 2008 – 8:00 am
A new survey released today shows that Canadian business leaders plan to invest more in social media in 2009, while increasing numbers of Canadians see social media tools as important for learning about products, services, organizations and brands.
Are Media Channels Diverging Or Converging?
December 9, 2008 – 8:00 am
While looking over the new Vancouver Sun website recently (congratulations again on the redesign to Kirk Lapointe and his team), a blog post by Pamela Fayerman on the Sun’s Medicine Matters blog caught my eye.
Fayerman’s post, entitled Health and medical blogs; what interests you?, offers a couple of interesting thoughts on the changing nature [...]
Forrester’s New Technographics Data – How Do Canadians Measure Up?
October 21, 2008 – 7:08 pm
So, how does Canada measure up against other countries in this new data? You may be surprised – this data is pretty controversial.
What Does The Agency Of The Future Look Like To You?
September 30, 2008 – 10:07 pm
Sapient, a business consulting and interactive services firm, recently released the results of a US-wide survey that asked corporate Chief Marketing Officers what they wanted from their advertising and marketing agencies over the next year.
Here are the top ten results:
Greater knowledge of the digital space.
More use of "pull interactions."
Leverage virtual communities.
Agency executives using the technology [...]
How Might Friedman’s Flat World Affect The Public Relations Industry?
August 14, 2008 – 11:51 pm
How might Thomas Friedman’s affect the public relations industry? How can we become untouchable, and which parts of our industry might be outsourced?
Newspapers: A Growth Business?
July 27, 2008 – 3:15 pm
According to the World Association of Newspapers, newspaper circulations world-wide rose 2.57% in 2007 and 9.39% over the last five years.
