Category Archives: word of mouth

Edelman’s Trust Barometer 2008 - Social Media Rising; Word of Mouth Still King

One notable addition to this year’s survey was the addition of 25-to-34-year-olds for the first time, alongside the usual 35-to-64-year-old group. This gave them a great opportunity to explore how much younger people trust modern online tools like blogs.

Sean Moffitt Buzzes About Word Of Mouth

I had the pleasure of attending a recent presentation by Sean Moffitt of Agent Wildfire to a speaker series event at work.

I’ve followed Sean’s blog for a while, so I was excited to meet him and hear his thoughts on word of mouth marketing. I wasn’t disappointed.
I live-blogged Sean’s presentation; unfortunately [...]

Word Of Mouth Genius

This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000 in £10 and £20 notes. Each note had a removable sticker reading, “Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.”
When’s the last time you got [...]