Every so often I come across something from a company that just blows my mind. This is one of those times. I’m a little behind the ball on this one, but it’s still worth highlighting.
Last year (August 2007), a user took a video capture of a glitch in Electronic Arts’ Tiger Woods ‘08 game [...]
If you’re going to encourage your clients to interact with you, for Pete’s sake do it right.
I was talking to a fellow communications professional this week when she mentioned a recent effort her employer had undertaken. They posted a series of videos on YouTube giving their perspective on a high-profile issue and opened comments [...]
Your management may want to rush out, jump into the deep end and start using YouTube to communicate directly with people. If you can, you should get them to pause and consider several questions first.
Crimetube?
Every so often I hear cool stories of the creative ways people use new media to solve problems. This one is particularly cool.
A friend of ours recently discovered that another driver had hit his parked car and taken off without leaving his details.
Fortunately, our friend had parked where he did because he know a [...]
Measurement is a hot theme right now. Lots of smart people are writing about it regularly and Joseph Thornley (also a smart guy) is even organizing a social media measurement roundtable.
Here’s a measurement issue that’s bugged me for a while.
I keep seeing and hearing people citing video views as a critical success measure. [...]
I received an email today from ING Direct. Normally their emails go straight into my trash folder, but this one caught my eye.
This one advertised a contest leveraging social media.
The Canadian Superstar Saver Search (try saying that three times quickly) is straightforward - create a video explaining the creative ways you save money, upload it [...]
What should an online newsroom look like?
I’ve spent a fair bit of time in the last few days researching the current state of online newsrooms. I’ve looked at the private sector and the public sector, both within Canada (federal, provincial and municipal) and internationally.
My conclusion: most organizations aren’t using their newsrooms effectively.
From the 28 newsrooms [...]
LearnAsOne is a new charity set up to fund new schools and support their running costs throughout the developing world.
I recently had a chance to ask Steve Heyes, founder of LearnAsOne (and an ex-roommate of mine from university) about his thoughts on social media, how he’s using it to promote his organization and the challenges [...]
Events in Ontario’s political world brought the effects of new media on public relations into focus yesterday.
Up front: Once again, this isn’t a political blog - I value my job. So, I’m not going to comment on the specifics of this. You can find the two sides to the story here and here, and the [...]
Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a candidate, but was YouTube.
I completely agree.
You’ve got to admit, Monday’s debate was marketing genius. Almost all of the reporting (and blogging) I’ve seen on this has been about the companies, not the candidates. To this [...]
