To be honest, some parts of this video annoy me, but the ‘gentleman’ is just so… British…
Archive for the ‘youtube’ Category
Every so often I come across something from a company that just blows my mind. This is one of those times. I’m a little behind the ball on this one, but it’s still worth highlighting.
This year, to promote Tiger Woods ’09, EA produced this:
What a fantastic "response," from a company that I would never have expected to take note of a YouTube video.
Of course, not every company could (or should) respond to every video in this way, but I think EA really nailed this one. It’s not part of a regular ad campaign (it refers to the YouTube user by name), it shows they have a sense of humour and it draws attention to the game in a positive way.
Great marketing move. While I don’t like using YouTube views as a success metric, it’s interesting to note that the original video has so far received about 132,000 views. EA’s video, in 3 days, has received over 450,000.
For more on this, check out Mashable’s coverage.
Image credit: Wikipedia
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If you’re going to encourage your clients to interact with you, for Pete’s sake do it right.
I was talking to a fellow communications professional this week when she mentioned a recent effort her employer had undertaken. They posted a series of videos on YouTube giving their perspective on a high-profile issue and opened comments on those videos.
All good so far.
However, she then mentioned that they hadn’t allowed any negative comments to be posted. None. Not her choice, but that’s the way negative comments have been handled. She also mentioned that this hadn’t gone un-noticed – that people had posted comments saying “we know you’re censoring comments.” Of course, those weren’t published either.
So far the employer seems to have gotten away with it. Coverage of the videos was positive in general, and I haven’t seen any blog posts calling them out for their censorship.
There’s a lot of potential for a backlash here though.
I wrote a post a while back entitled 8 Questions To Ask Before Using YouTube As A Communications Tool. My third thing to consider: “How will you handle comments?”
“First, are you ready to accept negative comments? Assuming you enable comments, how will you respond to them? And who will respond?”
If you’re not prepared to have a genuine discussion, including allowing respectful disagreement, don’t enable comments.
The employer is asking for trouble. If they continue to communicate this way it will come back to haunt them.
(Photo credit: Gitgat)
Every so often I hear cool stories of the creative ways people use new media to solve problems. This one is particularly cool.
A friend of ours recently discovered that another driver had hit his parked car and taken off without leaving his details.
Fortunately, our friend had parked where he did because he know a business owner who had a camera trained on the parking spot.
Our friend posted the video of the incident on YouTube, and appealed for help finding the perpetrator.
Sure enough, 400 views and a couple of days later our friend had not only identified the person that hit his car, but had contacted him and received a reply.
This is by no means the first time that people have used YouTube to solve crimes. Regardless, it’s an effective illustration that applications like YouTube aren’t just toys. Used well, they become highly effective tools.
Have you come across other examples like this? What are the most creative uses of YouTube that you’ve come across?