9 Criteria For Selecting A Social Media Agency

9 Criteria For Selecting A Social Media Agency

A couple of years ago, I wrote a post about 8 factors to consider when selecting a “social media expert.”...

[Personal] Proud of my Brother

[Personal] Proud of my Brother

I usually keep this blog to work-based content, but I’m making an exception today. My brother Simon lives with learning...

5 Steps to Thinking More Socially About Communications

Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are...

Live-Blogging Mesh Marketing #mm10

Live-Blogging Mesh Marketing #mm10

Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. As part of our activities for Mesh Marketing,...

A Closer Look At The New Radian6 Engagement Console Features

Earlier this week I posted a review of some new features Radian6 has incorporated into its online dashboard. Today we’ll...

Digging-in to the new Radian6 Dashboard Improvements

Last week, Radian6 announced a whole raft of improvements to their platform and to their engagement console. Our team uses...

Cooks Source: How to Avoid an Unnecessary Crisis

Situation: When food writer Monica Gaudio discovered that Cooks Source magazine had lifted an article she’d written and printed it...

5 Take-Aways on Social Media and Politics

5 Take-Aways on Social Media and Politics

Discussion around my recent post on some alleged unethical social media use during Toronto’s mayoral election got me thinking around...

Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

The Globe and Mail, Maclean’s magazine, CTV, the Torontoist and blogTO all ran stories in the last day, alleging that staff...

Facebook Strategies: Content Over Creative

Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted...