Unethical Social Media at its Worst: Rob Ford’s Fake Twitter Account

The Globe and Mail, Maclean’s magazine, CTV, the Torontoist and blogTO all ran stories in the last day, alleging that staff...

Facebook Strategies: Content Over Creative

Are you focusing your Facebook investment in the right place? The immensely smart Jay Baer directed my attention to research conducted...

Win a Ticket to The Art of Management in Toronto

Win a Ticket to The Art of Management in Toronto

We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked...

Book Review: Accidental Genius, by Mark Levy

Book Review: Accidental Genius, by Mark Levy

When I first received an email from Beth Harte, asking if I’d be interested in checking out a book on...

Trust (or Lack of it) and One-Way Social Media

Trust (or Lack of it) and One-Way Social Media

Last week I wrote about the biggest challenge digital communicators face. However, it’s far from the only one; in fact...

Using Social Media to Protect Your Reputation

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of...

The Biggest Challenge Digital Communicators Face

The Biggest Challenge Digital Communicators Face

Let’s chat about the biggest challenge I think digital communicators on the agency side face nowadays. It’s not measurement It’s...

Video: Dave Fleet On Communications Trends And Joining Edelman

Video: Dave Fleet On Communications Trends And Joining Edelman

Many of you know that about six weeks ago I joined Edelman‘s Digital team. Soon after, I sat down with...

How To Manage Your Time In A PR Agency

If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if...

Digital Communications Conversations Continue To Evolve

Digital Communications Conversations Continue To Evolve

The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...