Confidentiality

Confidentiality And Agency Life

As you may know, I’ve recently begun a new job at a new agency (Edelman, for the record). In doing...

Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

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Change, Change And More Change

The last few years have been wonderful for me, both personally and professionally. I’ve lived happily with my girlfriend, Caralin,...

Personalities, Policies & Problems: Companies and Employees 2.0

Personalities, Policies & Problems: Companies and Employees 2.0

The annual ritual is upon us – the submissions for next year’s South by Southwest (SXSW) are posted and the...

When Agencies Can’t Be Transparent

When Agencies Can’t Be Transparent

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and...

Book Review: Delivering Happiness, by Tony Hsieh

Book Review: Delivering Happiness, by Tony Hsieh

When I think of examples of companies known for successful adoption of social media tools, a few names always come...

The 8 Success Criteria for Facebook Page Marketing

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report...

Writing – Critical For Communicators, But It’s Not Everything

Writing – Critical For Communicators, But It’s Not Everything

Liam Fitzpatrick wrote a  controversial post earlier this month, saying that he thought writing skills are over-rated for communicators: “To...

57 Social Media Policy Examples and Resources

57 Social Media Policy Examples and Resources

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social...

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...