Digital Communications Conversations Continue To Evolve

Digital Communications Conversations Continue To Evolve

The maturation of the conversation about social media-driven PR continues. As the “digital communications” industry (read: somewhere in the intersection...

Book Review – UnMarketing: Stop Marketing. Start Engaging.

Book Review – UnMarketing: Stop Marketing. Start Engaging.

If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). The self-proclaimed “Jedi...

Privacy Is About Control, Not Anonymity

Privacy Is About Control, Not Anonymity

Seth Godin says you don’t really care about privacy: “If you cared about privacy you wouldn’t have a credit card,...

Do Facebook Fans Really “Like” You?

Do Facebook Fans Really “Like” You?

They like you, but do they really like you? I just returned from Podcamp Montreal, where I attended several thought-provoking...

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Aaron Goldman is the author of Everything I Know about Marketing I Learned From Google (affiliate link). Before declaring free...

Time To Evolve How We Target Social Media?

Time To Evolve How We Target Social Media?

How many times have you read something like this in a digital communications plan? “One in three of our target...

Is “Social Media” Hurting Social Media?

Is “Social Media” Hurting Social Media?

Is the term “social media” hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and...

Confidentiality And Agency Life

As you may know, I’ve recently begun a new job at a new agency (Edelman, for the record). In doing...

Are You Creating Social Media Scorched Earth?

Are You Creating Social Media Scorched Earth?

“In too many cases, the “best practices” espoused by digital agencies are less about “serving the community” and more about...

Change, Change And More Change

The last few years have been wonderful for me, both personally and professionally. I’ve lived happily with my girlfriend, Caralin,...