When Agencies Can’t Be Transparent

When Agencies Can’t Be Transparent

When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and...

Book Review: Delivering Happiness, by Tony Hsieh

Book Review: Delivering Happiness, by Tony Hsieh

When I think of examples of companies known for successful adoption of social media tools, a few names always come...

Altimeter Report Provides Facebook Page Guidelines, Benchmarks

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report...

Writing – Critical For Communicators, But It’s Not Everything

Writing – Critical For Communicators, But It’s Not Everything

Liam Fitzpatrick wrote a  controversial post earlier this month, saying that he thought writing skills are over-rated for communicators: “To...

57 Social Media Policy Examples and Resources

57 Social Media Policy Examples and Resources

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social...

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

The Challenge – And Risk – Of Ad Agencies’ Growing Interest In Social Media

Too much has already been written about the recent Old Spice foray into social media. However, one aspect of the...

Social Mediators 9: Using Social Media to Promote Book Publishing

Social Mediators 9: Using Social Media to Promote Book Publishing

In this week’s episode of Social Mediators, Joe Thornley and I talk with Terry Fallis about how he and his...

50 Great Apps for Your iPad

50 Great Apps for Your iPad

Wondering what apps to install on your iPad? Here are 50 of the apps I’ve installed on mine. Take a...

Sysomos Acquired By Marketwire

Sysomos Acquired By Marketwire

In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company Acquired by Date Techrigy...

Correlation/Causality Confusion

Correlation/Causality Confusion

As the social media space slowly matures, we’re starting to see more and more reports released by companies offering insight...