Four Lessons From PleaseRobMe.com

Four Lessons From PleaseRobMe.com

The social media scene has been buzzing this week with stories about PleaseRobMe.com, a new site which aggregates publicly shared...

Seven Ways To Get The Most Out Of PodCamp Toronto

Seven Ways To Get The Most Out Of PodCamp Toronto

This coming weekend – February 20-21 – social media enthusiasts from coast to coast will descend on Toronto for PodCamp...

How You Can Help A PR Pro Out

How You Can Help A PR Pro Out

A few weeks ago, Arik Hanson and Valerie Simon contacted me and a few other PR bloggers with an idea...

Do The Old Timing Rules Still Apply For Media Relations?

Do The Old Timing Rules Still Apply For Media Relations?

When I first got into media relations, a few pitching best practices were hammered into my head on a regular...

Customer Service In The Age Of Social Media

Customer Service In The Age Of Social Media

Yesterday I spoke with City News‘┬áKris Reyes about the challenges businesses face in customer service in the age of social...

Launching The Social Mediators Video Podcast

Launching The Social Mediators Video Podcast

Today we’re launching the Social Mediators video podcast. Each week, Joe Thornley, Terry Fallis and I (three guys who, as...

Use Social Media To Make Them Feel Special

Use Social Media To Make Them Feel Special

80+ tweets, dozens and dozens of Facebook wall posts and numerous private messages. That’s all it took (along with some...

More Journalists Prefer Bulk Email Than Personalized? Huh?

More Journalists Prefer Bulk Email Than Personalized? Huh?

Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...

Charlie Brooker Shows Us How To Report The News

Charlie Brooker Shows Us How To Report The News

A little light viewing for you. You may have already seen this – if so, watch it again. Otherwise, take...

A Bittersweet Moment

A Bittersweet Moment

When I joined Thornley Fallis Communications in 2008, I quickly found myself paired-up with an account coordinator as we began...