A Bittersweet Moment

A Bittersweet Moment

When I joined Thornley Fallis Communications in 2008, I quickly found myself paired-up with an account coordinator as we began...

The World Won’t End Without Your Tweets

The World Won’t End Without Your Tweets

Social media can be a compulsive beast. It’s easy to feel a ‘need’ to keep putting out content through your...

Win A Ticket To The Art Of Marketing Conference

Win A Ticket To The Art Of Marketing Conference

We’re heading into conference season again soon, with a whole slew of events including Social Media Week (next week), PodCamp...

31 Books To Live Your 2010 By

31 Books To Live Your 2010 By

A couple of weeks ago I wrote about my 2010 reading challenge – reading 26 books over the next 52...

Book Review: Feeding Frenzy

A couple of months ago I read a compelling post from Gerald Baron – aka the guy behind Crisisblogger, one...

eBook on 2010 Content Marketing Trends and Predictions

eBook on 2010 Content Marketing Trends and Predictions

Want to get some insights into what some of the smartest people in marketing are thinking 2010 holds in store?...

Jeremy Wright Joins Thornley Fallis/76design

Jeremy Wright Joins Thornley Fallis/76design

Yesterday was an exciting day for us at Thornley Fallis/76design. Yesterday we welcomed Jeremy Wright onto our team. For those...

Strategies In The 2010 Social Media Marketing Ecosystem

Strategies In The 2010 Social Media Marketing Ecosystem

A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....

A Simple Way To Win Your Customers’ Loyalty

A Simple Way To Win Your Customers’ Loyalty

I’m going to tell you a story about my weekend. Bear with me – it goes somewhere… A tale of...

Avoiding Social Media’s Own “Ad Equivalency Value”

Avoiding Social Media’s Own “Ad Equivalency Value”

For years, the PR profession has struggled with effective measurement of its earned media activities. The uncontrollable nature of earned...