Do The Old Timing Rules Still Apply For Media Relations?

Do The Old Timing Rules Still Apply For Media Relations?

When I first got into media relations, a few pitching best practices were hammered into my head on a regular...

Customer Service In The Age Of Social Media

Customer Service In The Age Of Social Media

Yesterday I spoke with City News‘ Kris Reyes about the challenges businesses face in customer service in the age of social...

Launching The Social Mediators Video Podcast

Launching The Social Mediators Video Podcast

Today we’re launching the Social Mediators video podcast. Each week, Joe Thornley, Terry Fallis and I (three guys who, as...

Use Social Media To Make Them Feel Special

Use Social Media To Make Them Feel Special

80+ tweets, dozens and dozens of Facebook wall posts and numerous private messages. That’s all it took (along with some...

More Journalists Prefer Bulk Email Than Personalized? Huh?

More Journalists Prefer Bulk Email Than Personalized? Huh?

Last week saw the launch of a campaign entitled “An Inconvenient PR Truth,” aimed at trying to weed-out some of...

Charlie Brooker Shows Us How To Report The News

Charlie Brooker Shows Us How To Report The News

A little light viewing for you. You may have already seen this – if so, watch it again. Otherwise, take...

A Bittersweet Moment

A Bittersweet Moment

When I joined Thornley Fallis Communications in 2008, I quickly found myself paired-up with an account coordinator as we began...

The World Won’t End Without Your Tweets

The World Won’t End Without Your Tweets

Social media can be a compulsive beast. It’s easy to feel a ‘need’ to keep putting out content through your...

Win A Ticket To The Art Of Marketing Conference

Win A Ticket To The Art Of Marketing Conference

We’re heading into conference season again soon, with a whole slew of events including Social Media Week (next week), PodCamp...

31 Books To Live Your 2010 By

31 Books To Live Your 2010 By

A couple of weeks ago I wrote about my 2010 reading challenge – reading 26 books over the next 52...