eBook on 2010 Content Marketing Trends and Predictions

eBook on 2010 Content Marketing Trends and Predictions

Want to get some insights into what some of the smartest people in marketing are thinking 2010 holds in store?...

Jeremy Wright Joins Thornley Fallis/76design

Jeremy Wright Joins Thornley Fallis/76design

Yesterday was an exciting day for us at Thornley Fallis/76design. Yesterday we welcomed Jeremy Wright onto our team. For those...

Strategies In The 2010 Social Media Marketing Ecosystem

Strategies In The 2010 Social Media Marketing Ecosystem

A few days ago I blogged my thoughts on the shape of the social media marketing ecosystem as we enter 2010....

A Simple Way To Win Your Customers’ Loyalty

A Simple Way To Win Your Customers’ Loyalty

I’m going to tell you a story about my weekend. Bear with me – it goes somewhere… A tale of...

Avoiding Social Media’s Own “Ad Equivalency Value”

Avoiding Social Media’s Own “Ad Equivalency Value”

For years, the PR profession has struggled with effective measurement of its earned media activities. The uncontrollable nature of earned...

My 2010 Reading Challenge: 26 Books

My 2010 Reading Challenge: 26 Books

As my life has gotten busier and busier over the last few years, my reading has suffered as I increasingly...

The Discomfort of Improving

The Discomfort of Improving

Warning: This post involves self reflection. If you’re looking for PR or social media best practices, check back in a...

The 2010 Social Media Marketing Ecosystem

The 2010 Social Media Marketing Ecosystem

Forrester Research analyst Sean Corcoran recently posted an insightful breakdown of some of the differences between owned media, paid media...

Book Review: Social Media Marketing For Dummies

Book Review: Social Media Marketing For Dummies

A few weeks ago, I received a request to review Social Media Marketing For Dummies (affiliate link) from a publicist at...

Are Spammers Getting Smarter?

Are Spammers Getting Smarter?

If your blog gets any remotely significant amount of traffic, you’ve probably experienced problems with comment spam. Right now, I...