Reach Matters – Even In Social Media
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...
Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...
I’m pleased thrilled to welcome Andrea Pietkiewicz to the Thornley Fallis team. Andrea joins our social media team this week,...
In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my...
The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really...
As I mentioned recently, I’ve been working my way through the book/audiobook of Mitch Joel‘s Six Pixels of Separation for...
A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities,...
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