Business Week Says “Beware The Snake Oil”

Business Week Says “Beware The Snake Oil”

I’ve long railed against the widespread growth of so-called “social media experts” – in particular, the people who believe that...

Social Media: Anti-Social, Or An Opportunity For Influence?

Social Media: Anti-Social, Or An Opportunity For Influence?

“Are sites like Twitter, Facebook and YouTube making it easier for customers to hate you?” This was the question posed...

Review: Sysomos Social Media Monitoring Tool

Review: Sysomos Social Media Monitoring Tool

I’ve explored many social media monitoring tools over the last few years. This week I added to the list when...

Reach Matters – Even In Social Media

Reach Matters – Even In Social Media

“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...

Social Gaming Hitting A New Level

Social Gaming Hitting A New Level

Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter...

Conflicted About Ad.ly

Conflicted About Ad.ly

Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...

Welcoming A New Colleague

Welcoming A New Colleague

I’m pleased thrilled to welcome Andrea Pietkiewicz to the Thornley Fallis team. Andrea joins our social media team this week,...

15 Ways PR Agencies Can Help Companies With Social Media

15 Ways PR Agencies Can Help Companies With Social Media

As social media has grown in acceptance within companies over the past few years, one debate never seems to go...

Foursquare’s Potential For Hyper-Local Marketing

Foursquare’s Potential For Hyper-Local Marketing

In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my...

The Huge Potential Of Location-Based Apps

The Huge Potential Of Location-Based Apps

The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really...