Reach Matters – Even In Social Media
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...
“It doesn’t matter how many people you reach; it’s who you reach that matters.” We hear this kind of statement...
Last week, Microsoft rolled out a new update to its Xbox 360 dashboard. Among other changes, the update added Twitter...
Browsing through my Google Reader feed this evening, a story in the New York Times caught my eye. The story...
I’m pleased thrilled to welcome Andrea Pietkiewicz to the Thornley Fallis team. Andrea joins our social media team this week,...
As social media has grown in acceptance within companies over the past few years, one debate never seems to go...
In recent weeks, I’ve become fascinated with the location-based social network Foursquare. While I’ve been using location-based apps on my...
The growth of smart phones – from a consumer perspective, the iPhone in particular but also Blackberries – has really...
Companies with faceless brands have some of the greatest opportunities in social media. I’ve written on this topic before –...
As I mentioned recently, I’ve been working my way through the book/audiobook of Mitch Joel‘s Six Pixels of Separation for...
A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities,...
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