PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics

PostRank Analytics: Missing Link Between Social Media Engagement And Web Analytics

I love Google Analytics. Google’s free tool offers easy-to-use analytics perfect for small or mid-sized businesses, is easy to install...

Brands In Public: A New Reputation Management Tool

Brands In Public: A New Reputation Management Tool

If your company matters to people, they are talking about you. There’s nothing particularly new about this; this has been...

What’s Your Motivation In Social Media?

What’s Your Motivation In Social Media?

“Why are you here?” This was the question that social media potty mouth smart guy and best-selling author Julien Smith...

Build Your Social Media Strategy With Rocks and Sand

Build Your Social Media Strategy With Rocks and Sand

Social media is taking off right now. It’s all over the traditional media; there are books on it being released...

Do People Really Care About PR Disclosure? And Why It Still Matters

Do People Really Care About PR Disclosure? And Why It Still Matters

Do people really care about disclosure by PR agencies when it comes to activities for their clients? I don’t mean...

Feeding The Social Media Beast

Feeding The Social Media Beast

Ever felt a “need” to be active on Twitter? Do you feel guilty for not publishing to your blog for...

Scaling Issues In Social Media Monitoring

Scaling Issues In Social Media Monitoring

Radian6 recently introduced a few new features to its social media monitoring platform. The company  explained them well on the...

Interactive or Engaged?

Interactive or Engaged?

(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...

Five Things PR Folks Can Learn About Social Media From Advertising

Five Things PR Folks Can Learn About Social Media From Advertising

We in the public relations industry seem to love to look down upon those on the advertising side of the...

Commenting Makes You Sexy

Commenting Makes You Sexy

Ok, that’s not really true, but it does make me happy… One of the main reasons I write this blog...