Interactive or Engaged?

Interactive or Engaged?

(This is a guest post by Valerie Merahn Simon. For more about Valerie, check out her bio at the end...

Five Things PR Folks Can Learn About Social Media From Advertising

Five Things PR Folks Can Learn About Social Media From Advertising

We in the public relations industry seem to love to look down upon those on the advertising side of the...

Commenting Makes You Sexy

Commenting Makes You Sexy

Ok, that’s not really true, but it does make me happy… One of the main reasons I write this blog...

The Power Of Video

The Power Of Video

This video communicates the message clearly and memorably in a way that words or still images could not. It's a great example of the power of video.

14 Key Skills & Attributes For New Public Relations Professionals

14 Key Skills & Attributes For New Public Relations Professionals

Public relations has changed significantly over the last few years. Even if you don’t buy into the idea that online...

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...

A Quick Social Media Analysis Of The Toronto Storm

A Quick Social Media Analysis Of The Toronto Storm

If you lived anywhere in Southern Ontario or were paying attention online last night, you’ll likely know that the Toronto...

Why Spam PR Pitches Won’t Go Away

Why Spam PR Pitches Won’t Go Away

Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...

Does Social Media Make PR Agencies Obsolete?

Does Social Media Make PR Agencies Obsolete?

A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...

Five Communications Implications As Twitter Enters The Trough Of Disillusionment

Five Communications Implications As Twitter Enters The Trough Of Disillusionment

Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the...