Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

Astroturfing Online Reviews: 3 Reasons It’s A Bad Idea

TechCrunch reported yesterday that they had obtained evidence that a PR firm had “a team of interns to trawl iTunes...

A Quick Social Media Analysis Of The Toronto Storm

A Quick Social Media Analysis Of The Toronto Storm

If you lived anywhere in Southern Ontario or were paying attention online last night, you’ll likely know that the Toronto...

Why Spam PR Pitches Won’t Go Away

Why Spam PR Pitches Won’t Go Away

Yesterday morning I received an email pitch. Nothing particularly exciting about that; it wasn’t the first pitch I received yesterday...

Does Social Media Make PR Agencies Obsolete?

Does Social Media Make PR Agencies Obsolete?

A fascinating discussion arose during Journchat Live in Toronto last night: Does social media let everyone act as their own...

Five Communications Implications As Twitter Enters The Trough Of Disillusionment

Five Communications Implications As Twitter Enters The Trough Of Disillusionment

Earlier this week, Gartner released its latest Hype Cycle report showing the state of various technology trends. Some of the...

Make Their Lives Easier

Make Their Lives Easier

“It doesn’t matter. People are lazy.” A friend of mine informed me of this last night when I tried to...

The Importance of Downtime

The Importance of Downtime

If you didn’t notice, my site has been quiet for the last week. That’s because, for the last nine days,...

Social Media Agencies and Transparency

Social Media Agencies and Transparency

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.

Enough With Misusing Social Media ROI, Already

Enough With Misusing Social Media ROI, Already

I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...

Do Damaged Brands Have More Opportunities In Social Media?

Do Damaged Brands Have More Opportunities In Social Media?

Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...