Make Their Lives Easier

Make Their Lives Easier

“It doesn’t matter. People are lazy.” A friend of mine informed me of this last night when I tried to...

The Importance of Downtime

The Importance of Downtime

If you didn’t notice, my site has been quiet for the last week. That’s because, for the last nine days,...

Social Media Agencies and Transparency

Social Media Agencies and Transparency

Agencies can be involved in every aspect of social media execution without compromising transparency. That just doesn't mean they always should be.

Enough With Misusing Social Media ROI, Already

Enough With Misusing Social Media ROI, Already

I’m a little tired of abusing the term “ROI” – giving it new meanings just so they can say they’re...

Do Damaged Brands Have More Opportunities In Social Media?

Do Damaged Brands Have More Opportunities In Social Media?

Do problems with your brand mean more opportunities in social media? I spend a lot of time thinking about how...

Coordinate Multiple Twitter Accounts With CoTweet

Coordinate Multiple Twitter Accounts With CoTweet

If you work on a multi-person social media team, you’ve likely encountered issues coordinating responses to online conversations. You’ll spot...

Set Yourself Apart In The Tough Times

Set Yourself Apart In The Tough Times

Seth Godin wrote an interesting post yesterday about “winning on the uphills” that really resonated with me. The crux of...

One Person Does Not Equal “Everyone”

One Person Does Not Equal “Everyone”

A couple of months ago I wrote about the challenge that communicators face in recognizing that we are not the...

Public Relations People And Bloggers Can Work Together

Public Relations People And Bloggers Can Work Together

Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...

In Defense of the Devil’s Advocate

In Defense of the Devil’s Advocate

One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...