One Person Does Not Equal “Everyone”

One Person Does Not Equal “Everyone”

A couple of months ago I wrote about the challenge that communicators face in recognizing that we are not the...

Public Relations People And Bloggers Can Work Together

Public Relations People And Bloggers Can Work Together

Marketing Vox featured a thought-provoking post yesterday entitled “PR Blackout Challenges Mom Bloggers to Return to Basics.” To boil the...

In Defense of the Devil’s Advocate

In Defense of the Devil’s Advocate

One of my favourite parts of agency life is getting the chance to collaborate with a bunch of really smart...

Does Self-Promotion Really Equal Community-Building?

Does Self-Promotion Really Equal Community-Building?

“Community” is a popular buzzword nowadays, even more so since the explosion of social media. But are we really using...

Think PR People Don’t Need Math? Think Again

Think PR People Don’t Need Math? Think Again

We as a profession need to raise our game beyond statistical basics. We can't just think about the numbers after the fact - a results focus needs to feature in every aspect of the work we do.

8 Talking Points On Twitter Follower-Building Tools

8 Talking Points On Twitter Follower-Building Tools

Earlier this week I wrote a post about follower-building services on Twitter, warning about the dangers and how people may...

Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company

Anti-Brandjacking Basics: 10 Profiles To Claim For Your Company

Have you taken the basic steps to prevent people from hijacking your company’s brand? Or have you left the door...

Twitter Follower-Building Services – Gain Numbers, Lose Respect?

Twitter Follower-Building Services – Gain Numbers, Lose Respect?

As time goes on, it feels like more and more people are feeling the allure of Twitter follower-building services. It's easy to see the allure of this, but there's one big downside: They spam your Twitter account.

The Volume/Personalization Trade-Off

The Volume/Personalization Trade-Off

The trade-off between volume and personalization is an constant dilemma in PR. I wonder if the ideal solution, as it often is, is somewhere in the middle.

Scribnia Helps You Discover And Review New Blogs

Scribnia Helps You Discover And Review New Blogs

A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but...