Five Levels Of Social Media Responses

Five Levels Of Social Media Responses

You’ve leapt onto the social media bandwagon. You’ve dived headfirst into the murky waters of Twitter. You’ve used a few...

Emotion doesn’t trump reality

Emotion doesn’t trump reality

In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with...

Vote in the PR “Readers’ Choice” Blog Awards

Vote in the PR “Readers’ Choice” Blog Awards

Over the last few months I’ve enjoyed getting to know Arik Hanson. Arik’s a communicator from Minneapolis (which, I just realized,...

Social Media Is Becoming A Commodity

Social Media Is Becoming A Commodity

Anyone can do media relations. Anyone can pitch a journalist. Some people can even do it well. However, no-one in their...

There’s Nothing Magical About Social Media Principles

There’s Nothing Magical About Social Media Principles

We often hear how social media is “different” – how it changes everything about your communications. How you have to...

Is This Your Agency/Client Relationship?

Is This Your Agency/Client Relationship?

On a lighter-than-usual note: Agency folks, does this video seem familiar? Fortunately, we’re blessed with clients who aren’t like this....

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...

Does Your Organization Have Multiple Personalities?

Does Your Organization Have Multiple Personalities?

Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...

Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

Where Are The Experts?

Where Are The Experts?

The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...