BackType Connect – Good… Too Good?

BackType Connect – Good… Too Good?

Over the last couple of years, it’s become harder and harder to track conversations about your site online. Tools like...

Five Tools For Drinking From The Firehose

Five Tools For Drinking From The Firehose

Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...

Social Media Policies For Your Company: External Policies

Social Media Policies For Your Company: External Policies

In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...

Social Media Policies For Your Company: Internal Policies

Social Media Policies For Your Company: Internal Policies

Your organization is dipping its toe into the social media pool, but you know you need the right policies in...

Getting Started: Social Media Policies For Your Company

Getting Started: Social Media Policies For Your Company

Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be...

Forget The Statusphere. How About The Egosystem?

Forget The Statusphere. How About The Egosystem?

Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.

Disagree With Me

Disagree With Me

One of the reasons I write so frequently here is that I love reading your take on things. Sometimes I’ll...

I Don’t Care When You Joined Twitter

I Don’t Care When You Joined Twitter

A couple of big old-media events boosted Twitter’s profile over the last few weeks (ever notice how social media tool...

Where’s The Line With Twitter “Spam”?

Where’s The Line With Twitter “Spam”?

Do you find it helpful when people link to their latest content on Twitter? Tweetstats says I’ve posted an average...

Social Media Needs Shades Of Grey

Social Media Needs Shades Of Grey

Social media operates in shades of grey. The more I think about our application of these new tools to communications...