Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

Want Me To Write About Your Stuff? Don’t Lie In Your Pitch

I receive several pitches each day. In general, even if I don’t write about what they’re pitching, I welcome the...

Does Your Organization Have Multiple Personalities?

Does Your Organization Have Multiple Personalities?

Whether you like it or not, your customer service is now part of your company’s public relations. In reality it...

Rethinking “Influencers”

Rethinking “Influencers”

Who are the influencers in your market? Are they the top-of-mind attention grabbers, are they the lower-profile up-and-comers, or are...

Where Are The Experts?

Where Are The Experts?

The people on the leading edge of social media have, in general, avoided referring to themselves as experts. It’s partly...

BackType Connect – Good… Too Good?

BackType Connect – Good… Too Good?

Over the last couple of years, it’s become harder and harder to track conversations about your site online. Tools like...

Five Tools For Drinking From The Firehose

Five Tools For Drinking From The Firehose

Over the last few weeks I’ve presented to a number of groups around ‘101’ social media topics – how to...

Social Media Policies For Your Company: External Policies

Social Media Policies For Your Company: External Policies

In my last post we explored the policies that companies should consider internally, within their organization, when getting started in...

Social Media Policies For Your Company: Internal Policies

Social Media Policies For Your Company: Internal Policies

Your organization is dipping its toe into the social media pool, but you know you need the right policies in...

Getting Started: Social Media Policies For Your Company

Getting Started: Social Media Policies For Your Company

Is your organization looking to get started with “this social media thing?” If so, alongside the thinking you should be...

Forget The Statusphere. How About The Egosystem?

Forget The Statusphere. How About The Egosystem?

Forget the "statusphere." We're entering an egosystem where the masses judge value by the size of someone's following and the volume of their voice, not the value of what they say. It's a path back towards the mass media model – the one-way broadcast model that drove people to these new tools in the first place.