Cluetrain Plus 10: People recognize each other as such from the sound of this voice

Cluetrain Plus 10: People recognize each other as such from the sound of this voice

As part of a project to mark the tenth anniversary of the seminal social media book The Cluetrain Manifesto, Keith McArthur organized...

Youth Vs Adults: Strong Ties/Weak Networks

Youth Vs Adults: Strong Ties/Weak Networks

The kids are all about social media. They’re publishing content, streaming video and Twittering wildly. Right? Wrong. Just as social...

Is The Customer The Target?

Is The Customer The Target?

Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting...

The Ostrich Approach Doesn’t Work

The Ostrich Approach Doesn’t Work

There’s been plenty of commentary around the Dominos pizza videos recently. For some insightful commentary, check out posts by Jessica...

Fast-Tracking to Twitter

Fast-Tracking to Twitter

Back in February I mused about the apparent greater willingness of companies to sign up for Twitter than to start...

Wisdom Of The Crowd Or Idiocy Of The Crowd?

Wisdom Of The Crowd Or Idiocy Of The Crowd?

Last night I attended a presentation by Tom Purves entitled How “Augmented Reality” and the Mobile Web Changes Everything. One...

Talking Twitter With CityOnline

Talking Twitter With CityOnline

One of the great things about social media tools is that they let you connect with people you’d otherwise never...

Social Media Baby Steps Don’t Have To Be Difficult

Social Media Baby Steps Don’t Have To Be Difficult

Yesterday evening I gave a presentation on “Maximising Social Media for Business” to a diverse group of communicators with the...

Aston Martin Brandjacked On Twitter

Aston Martin Brandjacked On Twitter

Aston Martin joins a long list of people and organizations to have been brandjacked on Twitter. A fake account, AstonMartin,...

The Communicator’s Challenge: “We” Are Not “They”

The Communicator’s Challenge: “We” Are Not “They”

Last week I briefly touched on a big issue that, on reflection, is the bane of communicators across various disciplines:...