Be Careful What You Put In Writing

Be Careful What You Put In Writing

Ian Capstick wrote yesterday about an online bust-up between National Post technology reporter David George-Cosh and marketing consultant April Dunford...

Sort Your Digital Presence Out!

Sort Your Digital Presence Out!

This post stems from a conversation I had with Ed Lee tonight (we agreed). Before anyone gets all upset, I’m...

The Power of Pith

The Power of Pith

Media relations is a funny business. So often we talk about how we need to find serious, substantial stories to...

3 Steps To Better Objectives

3 Steps To Better Objectives

“Increase sales” isn’t a good objective. Neither is “increase web traffic,” or “increase awareness,” or “more customers.” Why? Because you...

What’s Your Focus?

What’s Your Focus?

Something useful to remember: That’s my focus. Every time I write a post I think about which of the segments...

8 Questions to Ask Your "Social Media Expert"

8 Questions to Ask Your "Social Media Expert"

Ike Pigott wrote an excellent post today for Media Bullseye about the pack mentality emerging on Twitter. More specifically, he...

Blogging vs. Twitter – Commitment and Effort – Another Perspective

Blogging vs. Twitter – Commitment and Effort – Another Perspective

I recently received an excellent comment on my recent post Blogging vs. Twitter: A Different Kind of Commitment from Doc Kane (@dockane on...

Rethinking Blogger Relations

Rethinking Blogger Relations

Is blogger relations worth it? Is the ROI sufficient to justify the investment? I’ve written a few times in the...

Blogging vs. Twitter: A Different Kind of Commitment

Blogging vs. Twitter: A Different Kind of Commitment

Talking with Michael O’Connor Clarke the other day, we both commented on a trend we’ve both observed recently: Corporations seem...

YOUR 40 Top People To Follow on Twitter

YOUR 40 Top People To Follow on Twitter

My "40 PR-Related People To Follow On Twitter" post yesterday got quite the reaction – both in terms of traffic...