Avoiding The Dark Side Of Social Media

Avoiding The Dark Side Of Social Media

...constructive and valuable conversations persist throughout the Internet using "social" tools. It's these that offer the potential for businesses. The question for us as marketers and communications professionals is, how do we encourage and foster these discussions while keeping out the trolls?

Customer Service Is Public Relations

Customer Service Is Public Relations

At a time like this, when new business is at a premium and given that it takes far less of an investment to keep a customer than to gain a new one, customer service takes on a new importance. It's time to start thinking of customer service as an investment, not simply a cost.

Why Podcasting Is Like Photography

Why Podcasting Is Like Photography

Daniel Steinberg's guest post on Chris Brogan's blog this Saturday got me thinking. He noted: "we don’t know what podcasting really is any more than we know what photography really is." When you think about it, podcasting as a communications medium has a lot in common with photography.

Internet Withdrawal Symptoms

Internet Withdrawal Symptoms

Happy New Year, everyone! I’ve just arrived back in Toronto after spending the Christmas season out of town with Caralin‘s...

Twitter And Authority-Based Search – No Thanks

Twitter And Authority-Based Search – No Thanks

Loic Le Meur and Michael Arrington are calling for Twitter to add authority-based filtering to its search function so that people can filter results based on the number of followers a person has. My response: No thanks.

My Top Twelve Posts Of 2008

My Top Twelve Posts Of 2008

Looking back over all 220+ posts I've written this year, you really can see my life reflected my posts. So, here's a quick look back at my 2008 via my favourite posts from each month in the year.

If I Were Santa’s Public Relations Guy…

If I Were Santa’s Public Relations Guy…

For such a high-profile, influential figurehead, Santa's PR could really use some work. I mean, the merchandising is pretty neat but there's a lot of media potential there. So... here's what I'd suggest if I were running Santa's communications.

Journalist Source: Canada’s HARO

Journalist Source: Canada’s HARO

Over the last few months I’ve found Peter Shankman’s Help a Reporter Out service to be an invaluable source of...

Criticism Is Good

Criticism Is Good

Over the last few days I’ve seen several “social media” figureheads take a distinctly anti-social approach to feedback they’ve received online....

Are You A Buffler?

Are You A Buffler?

A few weeks ago I posted a list of my top ten most irritating PR phrases. Shortly thereafter, I received...