6 Tips For Engaging Online

6 Tips For Engaging Online

If you're new to the social media "scene," it can be scary (just ask the folks at Motrin). For a company used to "controlling the message" through carefully crafted news releases and press conferences, engaging in it can be even scarier. Here are six tips to help that engagement go a little more smoothly.

5 Lessons About Self-Promotion In Social Media

5 Lessons About Self-Promotion In Social Media

A little storm-in-a-teacup erupted online today around a press release issued by Matt Bacak. The release was almost comically self-promotional,...

The Danger Of Ego Services on Twitter

The Danger Of Ego Services on Twitter

This weekend I received a direct message from someone on Twitter asking why I’d unfollowed him. He was a little...

Twitter Spam Doesn’t Work

Twitter Spam Doesn’t Work

We're still seeing people try to use old-school spam tactics to 'game' Twitter. This weekend I saw one of the more low-level attempts so far – someone who created a Twitter account just for the purpose of taking advantage of the Mumbai terrorist attacks to drive traffic to his site.

WordPressDirect: Spam, Dirty Spam

WordPressDirect: Spam, Dirty Spam

If you don't have time to write a blog then don't. Don't plagiarize other peoples' work. WordPressDirect gets a "fail" from me.

What Are Your Expectations?

What Are Your Expectations?

As I wrote back in February, expectation management is important in all areas of your work: "A failure to match...

Top 10 Most Irritating Phrases In PR

Top 10 Most Irritating Phrases In PR

Oxford University recently compiled its list of “top ten irritating phrases,” as reported by The Telegraph (side note: 2703 comments...

What If People Say Bad Things About You?

What If People Say Bad Things About You?

What's your response to the people who say, "you're telling us we should get involved in social media, but what if people say something bad about us?"

SearchWiki: Six Implications For Public Relations Professionals

SearchWiki: Six Implications For Public Relations Professionals

Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals if this becomes a popular feature.

I Want This

I Want This

A little bit of weekend fun – I spotted this on Shel Holtz‘s blog today. Suddenly I feel like I’m...