Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals if this becomes a popular feature.
A little bit of weekend fun – I spotted this on Shel Holtz‘s blog today. Suddenly I feel like I’m...
Have you ever thought how the different media you use to communicate can give different results? Do you think about...
I write a lot about how social media can help companies to engage better with their customers. Today, though, I’m...
When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?
When you finish a piece of work, are you willing to put your reputation on the line for it? I...
The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given...
When you're online, I think the expectation is that when you see someone's name on something then it's actually that person. That's the point of "social media," right? It's social. If I'm not building a relationship with the person I think I am, there's something very wrong with that.
In a recent episode of Inside PR, one of the excellent podcasts I mentioned yesterday, the panel members talked about...
I’m a podcast junkie. I listen to them whenever I’m outside, and I get through a lot. It helps that...
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