What If People Say Bad Things About You?

What If People Say Bad Things About You?

What's your response to the people who say, "you're telling us we should get involved in social media, but what if people say something bad about us?"

SearchWiki: Six Implications For Public Relations Professionals

SearchWiki: Six Implications For Public Relations Professionals

Google recently announced SearchWiki, a way for people to customize their search results by promoting, deleting, adding and commenting on search results. I see six implications of this change for digital public relations and marketing professionals if this becomes a popular feature.

I Want This

I Want This

A little bit of weekend fun – I spotted this on Shel Holtz‘s blog today. Suddenly I feel like I’m...

How Rich Is Your Communication In A Conflict?

How Rich Is Your Communication In A Conflict?

Have you ever thought how the different media you use to communicate can give different results? Do you think about...

13 Ways Social Media Can Improve Your Career

13 Ways Social Media Can Improve Your Career

I write a lot about how social media can help companies to engage better with their customers. Today, though, I’m...

Are You Remembering Your Target Audience?

Are You Remembering Your Target Audience?

When you come up with a communications plan or a cool new initiative, do you think about your target audience or do you focus on the bright shiny ideas?

Quality Matters

Quality Matters

When you finish a piece of work, are you willing to put your reputation on the line for it? I...

A Poorly Thought-Out Sponsorship?

A Poorly Thought-Out Sponsorship?

The Globe and Mail newspaper reports today that at the launch of Waste Reduction Week, hundreds of schoolchildren were given...

The Ethics of Ghost-Writing in Social Media

The Ethics of Ghost-Writing in Social Media

When you're online, I think the expectation is that when you see someone's name on something then it's actually that person. That's the point of "social media," right? It's social. If I'm not building a relationship with the person I think I am, there's something very wrong with that.

Should Principals Really Do Media Clippings?

Should Principals Really Do Media Clippings?

In a recent episode of Inside PR, one of the excellent podcasts I mentioned yesterday, the panel members talked about...