Practical 101s: Tips For New Twitter Users

Practical 101s: Tips For New Twitter Users

So, you now have a Twitter account and you're raring to go. But what do you do? This post gives my suggestions for how to get the most out of Twitter.

What’s Your Favourite Tool For Monitoring Conversations?

What’s Your Favourite Tool For Monitoring Conversations?

As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?

Which Sites Are You Deeply Engaged With?

Which Sites Are You Deeply Engaged With?

Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average...

Practical 101s: Getting Started With Twitter

Practical 101s: Getting Started With Twitter

If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around...

Social Media Outreach Won’t Work For Everyone

Social Media Outreach Won’t Work For Everyone

Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.

Branding Won’t Solve All Your Problems

Branding Won’t Solve All Your Problems

Organizations need to remember that just because they shout something loudly, it doesn't mean it's true.

Twitter As A Business Continuity Tool?

Twitter As A Business Continuity Tool?

...the Washington State Department of Transportation, alongside using its Twitter account for mundane things like traffic alerts, is using Twitter to ensure continuity of operations in an emergency.

A Quick Public Service Announcement

A Quick Public Service Announcement

If you’re reading my site, I expect you already know how to avoid phishing emails. However, just in case you...

Forrester’s New Technographics Data – How Do Canadians Measure Up?

Forrester’s New Technographics Data – How Do Canadians Measure Up?

So, how does Canada measure up against other countries in this new data? You may be surprised - this data is pretty controversial.

Integrated Social Media > Stand-Alone Social Media

Integrated Social Media > Stand-Alone Social Media

If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.