Top 12 Communications, Marketing And Social Media Podcasts

Top 12 Communications, Marketing And Social Media Podcasts

I’m a podcast junkie. I listen to them whenever I’m outside, and I get through a lot. It helps that...

Eight Tips For Difficult Client Conversations

Eight Tips For Difficult Client Conversations

We tell our clients what they need to hear, not what they want to hear. That means sometimes you have to have difficult conversations. So how do you go about making those conversations as conflict-free and effective as possible?

How Often Do You Question Assumptions?

How Often Do You Question Assumptions?

Challenge your assumptions and challenge those of others. Often the assumptions will be right, but it's worth doing it for the times when they aren't.

Integrated Communications –  Not Social Media – Won The Election

Integrated Communications – Not Social Media – Won The Election

Social media didn't win the election. However, a tightly-integrated communications strategy, of which social media was an important part, went a long way towards it.

Five Tips For Pitching Me

Five Tips For Pitching Me

If you're about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about; know where I live; remember my name; write to me personally; use the 'to' field in your email. Bonus: Get to know me first.

Practical 101s: Tips For New Twitter Users

Practical 101s: Tips For New Twitter Users

So, you now have a Twitter account and you're raring to go. But what do you do? This post gives my suggestions for how to get the most out of Twitter.

What’s Your Favourite Tool For Monitoring Conversations?

What’s Your Favourite Tool For Monitoring Conversations?

As conversations become increasingly fragmented, they're becoming increasingly more complex to monitor. What's your favourite monitoring tool (or tools)?

Which Sites Are You Deeply Engaged With?

Which Sites Are You Deeply Engaged With?

Last month, Yahoo and ComScore released the results of a joint research project which showed that our of an average...

Practical 101s: Getting Started With Twitter

Practical 101s: Getting Started With Twitter

If you’re into social media, you’ve probably heard of Twitter. Twitter is one of the fastest-growing social media tools around...

Social Media Outreach Won’t Work For Everyone

Social Media Outreach Won’t Work For Everyone

Here's something to consider: engaging in "the conversation" won't be right for every organization, at least at first. Facebook isn't a panacea for your company. Blogging may not change everyone's perceptions of you. Twitter could be a light-year away from where you are now and, believe it or not, it may not be where you want to go right now.