Capturing Canada’s Social Media Case Studies

Capturing Canada’s Social Media Case Studies

Dave Jones, the man behind the PR Works blog, the Shill podcast and (when he remembers) the Inside PR podcast,...

Yammer – Useful To You?

Yammer – Useful To You?

About a month ago I wrote about Yammer, the "Twitter behind the firewall" service that won the top prize at...

Practical 101s: Google Reader And Persistent Search

Practical 101s: Google Reader And Persistent Search

As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...

Practical 101s: What Do You Want to Know?

Practical 101s: What Do You Want to Know?

One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing...

Government 2.0 Best Practices Wiki

Government 2.0 Best Practices Wiki

Given my former life in the Ontario government, I was recently thrilled to see a new effort by Mike Kujawski...

If you want to reach younger voters, you have to… use the tools they’re using.

If you want to reach younger voters, you have to… use the tools they’re using.

The title of this post is a quote. Not from a social media evangelist, but from Peterborough riding NDP campaign...

Are You Reading The Top PR Blogs?

Are You Reading The Top PR Blogs?

I just came across another useful list of the top PR blogs out there, pulled together by Matthew Watson. The...

ROI: Why Social Media Will Grow

ROI: Why Social Media Will Grow

If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional...

Four Questions To Ask Before Suing Bloggers

Four Questions To Ask Before Suing Bloggers

TechCrunch‘s Michael Arrington wrote recently about a company that has sued TechCrunch "out of spite," laying into the people filing...

Yes, Some Social Media Programs Will Fail

Yes, Some Social Media Programs Will Fail

CNET News reports that Gartner analyst Adam Sarner thinks half of social media campaigns will be classified as failures. News...