Branding Won’t Solve All Your Problems

Branding Won’t Solve All Your Problems

Organizations need to remember that just because they shout something loudly, it doesn't mean it's true.

Twitter As A Business Continuity Tool?

Twitter As A Business Continuity Tool?

...the Washington State Department of Transportation, alongside using its Twitter account for mundane things like traffic alerts, is using Twitter to ensure continuity of operations in an emergency.

A Quick Public Service Announcement

A Quick Public Service Announcement

If you’re reading my site, I expect you already know how to avoid phishing emails. However, just in case you...

Forrester’s New Technographics Data – How Do Canadians Measure Up?

Forrester’s New Technographics Data – How Do Canadians Measure Up?

So, how does Canada measure up against other countries in this new data? You may be surprised - this data is pretty controversial.

Integrated Social Media > Stand-Alone Social Media

Integrated Social Media > Stand-Alone Social Media

If anyone who approaches you and offers to implement social media tools in your organization without integrating them with your marketing and corporate communications strategies, chase them away with a pitchfork.

Practical 101s: Social Bookmarking With Delicious

Practical 101s: Social Bookmarking With Delicious

As people move more and more of their lives online, it gets harder and harder to stay organized. Where was...

Capturing Canada’s Social Media Case Studies

Capturing Canada’s Social Media Case Studies

Dave Jones, the man behind the PR Works blog, the Shill podcast and (when he remembers) the Inside PR podcast,...

Yammer – Useful To You?

Yammer – Useful To You?

About a month ago I wrote about Yammer, the "Twitter behind the firewall" service that won the top prize at...

Practical 101s: Google Reader And Persistent Search

Practical 101s: Google Reader And Persistent Search

As a public relations professional, it is your responsibility to be aware of the coverage your projects are getting. This...

Practical 101s: What Do You Want to Know?

Practical 101s: What Do You Want to Know?

One of my favourite things about working at Thornley Fallis is the conversations we have about social media, digital marketing...