Yes, Some Social Media Programs Will Fail

Yes, Some Social Media Programs Will Fail

CNET News reports that Gartner analyst Adam Sarner thinks half of social media campaigns will be classified as failures. News...

PodCamp Toronto 2009 is a Go!

PodCamp Toronto 2009 is a Go!

PodCamp Toronto 2009 is now officially scheduled for February 21 and 22, 2009. What’s PodCamp Toronto? PodCamp Toronto is an...

Twitter As A Hyper-Local Emergency Information Tool?

Twitter As A Hyper-Local Emergency Information Tool?

Twitter has many features that give it potential as an information provider. Information is real-time, it’s available through multiple devices...

What Does The Agency Of The Future Look Like To You?

What Does The Agency Of The Future Look Like To You?

Sapient, a business consulting and interactive services firm, recently released the results of a US-wide survey that asked corporate Chief...

Anatomy of a Bad Pitch

Anatomy of a Bad Pitch

I recently received a particularly bad pitch. I almost hit "reply" with some pointers for the person pitching, but I thought I'd throw the tips out to everyone instead.

Social Media Is Like Running A Marathon

Social Media Is Like Running A Marathon

I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved....

Wario Land: Shake It – Drops My Jaw (And The Screen)

Wario Land: Shake It – Drops My Jaw (And The Screen)

I just watched a new promo for the Wii game Wario Land: Shake It. You have to check this out...

Different Types of Engagement

Different Types of Engagement

I’ve noticed what I think is a trend in the ways people engage with me on this site: If I...

Think: Strategy

Think: Strategy

It’s all too easy, especially in the world of public relations and social media where there’s a shiny new tool...

My Podcamp Montreal Dashboard

My Podcamp Montreal Dashboard

I’ve had a couple of conversations at work recently about using iGoogle to pull feeds together. To test the waters, I’ve...