If you want to reach younger voters, you have to… use the tools they’re using.

If you want to reach younger voters, you have to… use the tools they’re using.

The title of this post is a quote. Not from a social media evangelist, but from Peterborough riding NDP campaign...

Are You Reading The Top PR Blogs?

Are You Reading The Top PR Blogs?

I just came across another useful list of the top PR blogs out there, pulled together by Matthew Watson. The...

ROI: Why Social Media Will Grow

ROI: Why Social Media Will Grow

If you haven’t seen this video from Gary Vaynerchuk, well, you need to. Gary eloquently explains why advertising in traditional...

Four Questions To Ask Before Suing Bloggers

Four Questions To Ask Before Suing Bloggers

TechCrunch‘s Michael Arrington wrote recently about a company that has sued TechCrunch "out of spite," laying into the people filing...

Yes, Some Social Media Programs Will Fail

Yes, Some Social Media Programs Will Fail

CNET News reports that Gartner analyst Adam Sarner thinks half of social media campaigns will be classified as failures. News...

PodCamp Toronto 2009 is a Go!

PodCamp Toronto 2009 is a Go!

PodCamp Toronto 2009 is now officially scheduled for February 21 and 22, 2009. What’s PodCamp Toronto? PodCamp Toronto is an...

Twitter As A Hyper-Local Emergency Information Tool?

Twitter As A Hyper-Local Emergency Information Tool?

Twitter has many features that give it potential as an information provider. Information is real-time, it’s available through multiple devices...

What Does The Agency Of The Future Look Like To You?

What Does The Agency Of The Future Look Like To You?

Sapient, a business consulting and interactive services firm, recently released the results of a US-wide survey that asked corporate Chief...

Anatomy of a Bad Pitch

Anatomy of a Bad Pitch

I recently received a particularly bad pitch. I almost hit "reply" with some pointers for the person pitching, but I thought I'd throw the tips out to everyone instead.

Social Media Is Like Running A Marathon

Social Media Is Like Running A Marathon

I’ve written before about how social media is like distance running. That was all about the long preparation that’s involved....