Book Review: The Social Customer

Book Review: The Social Customer

The Social Customer is one of the best books I’ve read on practical uses and implementations of social media marketing....

You’re Not a Strategist – You’re a Punk

I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that...

Content Is King At BlogWorld

Content Is King At BlogWorld

I’ll be speaking at BlogWorld LA in a couple of weeks, along with my good friend Jeremy Wright, on the...

Return On Influence Can Return From Whence It Came

The Harvard Business Review recently published a post entitled “Return on Influence, the New ROI“. In it, the author suggested...

Graph showing growth

Three Ways To Wag The Long Tail Of Content

I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and...

7 Tips For Getting Legal Approval on Social Media Programs

I don’t think it matters which form of communications you work in; “legal” often seems to be a pain point....

Lies, Damned Lies and Mis-understood Statistics

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike”...

Two Ways To Quickly Improve Your Communications Plans

I’ve worked in communications for a while now, and one thing I’ve noticed — consistently — is that the same...

You Never Know

It’s all too easy to shoot your mouth off sometimes – to pass judgement and get a quick dose of...

Video: Thoughts on Social CRM for Small Businesses

Video: Thoughts on Social CRM for Small Businesses

Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a...