A Fresh(Books) Approach to Social Media

A Fresh(Books) Approach to Social Media

I headed out to the latest Third Tuesday Toronto tonight to learn about how Michael McDerment and Freshbooks is using online tools to promote its business.

GovCamp Toronto?

GovCamp Toronto?

I came from this weekend’s PodCamp Toronto buzzing with ideas. The most promising? GovCamp. A quick Google search shows that...

How Online Tools Enable My Cancer Fundraising

How Online Tools Enable My Cancer Fundraising

PodCamp Toronto helped me to step back and acknowledge the importance of the online tools I use. I’ve written about...

PodCamp Takes Toronto By Storm

PodCamp Takes Toronto By Storm

PodCamp Toronto 2008 hit Toronto with a vengeance this weekend. Roughly 300 bloggers, podcasters, public relations pros, 'social media' experts and more descended on Ryerson University in downtown Toronto for two days of all things interactive, and many more watched the event live online from around the world.

Update From PodCamp Toronto

Update From PodCamp Toronto

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Using Social Media To Support Cancer Research

Using Social Media To Support Cancer Research

Today I’m launching another experiment. This one’s more personal. While the last idea experiment worked with the online community to develop a resource for everyone’s benefit, this time it has a wider goal – helping people battling cancer.

5…4…3… Days To PodCamp Toronto

5…4…3… Days To PodCamp Toronto

The wait is almost over! Just three days to go until PodCamp Toronto 2008 hits Toronto. Almost 400 people are now registered for the event, which is shaping up to be an awesome weekend.

Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies

Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies

There’s been a lot of talk recently about companies’ reactions to fans’ online activities. Target, Ford and Hasbro have all...

The Importance Of Meeting Expectations

The Importance Of Meeting Expectations

The Globe and Mail published an interesting article recently entitled Build your brand – but don’t forget to deliver an...

International Olympic Committee Allows Beijing Athletes To Blog

International Olympic Committee Allows Beijing Athletes To Blog

The International Olympic Committee has ruled that athletes at the Beijing Olympics will be allowed to write about their experiences...