Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies

Why Business-To-Business Companies Need To Act More Like Business-To-Consumer Companies

There’s been a lot of talk recently about companies’ reactions to fans’ online activities. Target, Ford and Hasbro have all...

The Importance Of Meeting Expectations

The Importance Of Meeting Expectations

The Globe and Mail published an interesting article recently entitled Build your brand – but don’t forget to deliver an...

International Olympic Committee Allows Beijing Athletes To Blog

International Olympic Committee Allows Beijing Athletes To Blog

The International Olympic Committee has ruled that athletes at the Beijing Olympics will be allowed to write about their experiences...

I’m Done With Social Media

I’m Done With Social Media

"Social media" is out. So is "microblogging." No more "social bookmarking" either. What am I talking about? Clear writing. Plain language.

What PR Pros Can Learn From Gamers

What PR Pros Can Learn From Gamers

Can we get communications pointers from computer games? The New York Times recently featured an article looking at how there’s...

Why Measurement Is Important

Why Measurement Is Important

“The things that get measured are the things that get done. Companies measure the stuff they care about.” So simple...

PR Web Takes The ‘Social’ Out Of Social Media

PR Web Takes The ‘Social’ Out Of Social Media

In the lead-up to PodCamp Toronto 2008, we’re issuing a news release with details of the event. Given that it’s...

Thoughts on Mitch Joel’s take on Ford/Scrabulous

Thoughts on Mitch Joel’s take on Ford/Scrabulous

My thoughts on Mitch Joel’s take on the Ford Mustang and Scrabulous controversies recently. Generally spot-on in my view. Note:...

Social Media News Release: An EXTRA Tool, Not A Replacement

Social Media News Release: An EXTRA Tool, Not A Replacement

It’s been over 18 months since Todd Defren released his template for a new news release format and over that...

Social Media Training Wiki: How Did We Measure Up?

Social Media Training Wiki: How Did We Measure Up?

In mid-December 2007, I established three objectives for the Social Media Training Wiki: More than double the number of site...