BooneOakley’s Innovative Mailing System

BooneOakley’s Innovative Mailing System

BooneOakley has generated a lot of good coverage with its innovative approach to delivering its response to the RFP for...

Word Of Mouth Genius

Word Of Mouth Genius

This is genius: As part of a new ad campaign for Carlsberg, Saatchi & Saatchi went around London dropping £5,000...

Simple Principles For Great Podcasting

Simple Principles For Great Podcasting

I’m a podcast addict. Right now I have more unlistened-to podcasts than my poor MP3 player can physically store –...

Across The Sound iPhone Sponsorship – A Useful But Extreme Experiment

Across The Sound iPhone Sponsorship – A Useful But Extreme Experiment

Joseph Jaffe has created some waves recently with his offer of sponsorship of his podcast in exchange for an iPhone....

Are Companies Missing The Point Of Social Media, Or Is Facebook Missing An Opportunity?

Are Companies Missing The Point Of Social Media, Or Is Facebook Missing An Opportunity?

The web is full of story after story right now about companies cancelling their advertising on Facebook because of their...

CBC’s Blogging Guidelines – A Step Too Far

CBC’s Blogging Guidelines – A Step Too Far

As reported on the Inside the CBC blog, the CBC seems to be cracking down on the online activities of...

YearlyKos Convention: Senator Dodd Confronts Bill O’Reilly

YearlyKos Convention: Senator Dodd Confronts Bill O’Reilly

Just a quick thought. Check out this video of Senator Chris Dodd calling Bill O’Reilly out on his real agenda...

Media Pitches – Tips From The Other Side

Media Pitches – Tips From The Other Side

Media pitches are a big part of any significant announcements, but have you ever wondered if we’re doing them well?...

Facebook: Where’s The Line?

Facebook: Where’s The Line?

Check out this article by Pat Walters at the Poynter Institute, talking about Facebook and what’s in it for journalists....

Democratic Debate… Or Branding Genius?

Democratic Debate… Or Branding Genius?

Mitch Joel wrote on his blog this week that the real winner of the recent democratic presidential debate wasn’t a...