Armchair Quarterback

Armchair Quarterbacks: Don’t Be That Troll

A quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without...

I'm blogging this

Startups: No, You Don’t Need To Hire A Social Media Expert

My eye was caught this weekend by a post from Francis Tan, asking whether startups need to hire social media...

Third Tuesday Toronto

Five Reasons You Should Go To The Next Third Tuesday Toronto

I just had a conversation with my old boss Joe Thornley about how excited I and a few others on...

Corporate Twitter

Cartoon: Corporate Twitter

This made me chuckle. Recognize this picture? (via the brilliant

The Cost and Return of Social Media

Infographic: The Cost and Benefit of Social Media

Check out this infographic – the first thing I’ve seen really trying to put a number on the true cost...

The Little Give

The Little Give

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and... logo

Compete Responds To Criticism

Last week I voiced some concerns around the traffic numbers that reports for websites. My primary concern was that, after...

Share of voice

Is Share of Voice a Useless PR Metric?

This is a guest post by my Edelman colleague Rob Clark Sometimes you say a word too many times in a...

Frustrated man Doesn’t Compete

I can’t take it any more. For years I’ve suffered in (relative) silence, while we’ve continued to use a tool...

Finger clicking a mouse button

Don’t Be Fooled By Last-Click Analysis Of Social Media

Forrester recently published a report entitled “The Purchase Path of Online Buyers.” Normally I’m a fan of Forrester’s reports, but...