Posts Tagged ‘blogs’

Scribnia Helps You Discover And Review New Blogs

A little while back, a few people drew my attention to Scribnia. I glanced at it at the time, but unfortunately I didn’t have a chance to dig too deeply. In a way I’m glad that I didn’t, as since then I’ve watched it grow into a very useful tool and I think my opinion is better informed now.

Scribnia describes itself as “a rating and discovery engine for bloggers and columnists” that lets you “find better writers online.” For once, a company’s description of itself is spot-on.

Scribnia, at its base level, lets you find new blogs and sites to read based on the sites you like. It determines those preferences by letting you rate and review other peoples’ sites.

When you rate a site, rather than only giving a grade along a simple scale, Scribnia asks you to rate authors along several criteria. These criteria vary depending on the type of site the author writes for. If you review my site, for example, you will be asked to rate me on:

  • Technology - from exclusively e-marketing through to print and billboard
  • Approach - from low budget through to high budget
  • Radicalness - from mainstream through to maverick

Scribnia rating criteriaThis means that each review gives a good amount of context along consistent criteria, along with the open-ended input that the reviewer also gets. This gives it multiple factors to consider when recommending sites for you, and that’s Scribnia really gets interesting.

Useful recommendations

Recommendations on ScribniaRight out of the box (or login, I suppose), Scribnia will recommend authors similar to any that you view, based on the reviews other people have given of those sites.

The image on the right, for example, shows the recommendations when you look at my profile. You can see that it recommends Seth Godin, Drew McLellan and Maria Rayez-McDavis – all authors in a similar field to me.

However, Scribnia really begins to shine once you’ve added a few reviews yourself. At that point, it begins to recommend other sites for you to read based on the reviews you’ve given – based on the sites you like. In my case it recommends Stuart Foster and Connie Bensen (who I already read – if I like I can note that and it will recommend more) and Ryan Stephens (who is new to me – I’ll now check out his site based on this recommendation).

Features that add value

I’ve only scratched the surface of Scribnia in this post. There are plenty of other features, such as:

  • myScribes - which lets you aggregate the content from authors you like in one place and rate individual posts to obtain even better recommendations in future
  • In-depth author and publication recommendations – in case you want to dig deep
  • Blog widgets – to feature your ranking on your site (see my sidebar)
  • Sribup – an odd name for a simple feature which lets you easily tweet about an author you especially like

Conclusion

If I have one quibble about Scribnia it’s that it feels like a bit of a hug-fest. No-one seems to write anything but positive reviews (I feel the same pressure on this) in order to avoid offending anyone. Essentially, the universally positive reviews reduce the value of that side of things. One way of solving this might be to add an ‘anonymous’ review option, but that itself has downsides.

Still, this doesn’t reduce the usefulness of the recommendations that you receive, which to me are one of the most useful parts of this service. Even if you only ever write nice things, if you only write reviews about people you genuinely admire then you will receive useful recommendations.

I like Scribnia. I find it useful, and its usefulness is growing over time which is good to see. If you haven’t checked it out and you’re looking for new inspiration, it’s worth a look.

What do you think?

Oh, and if you feel like writing a review of this site, please do. I’d love to know what you think (good or bad)!

Is The State Of The Twittersphere Declining?

On June 10 HubSpot released its second State of the Twittersphere report. The report looks at information collected from over 4.5 million Twitter accounts over the last nine months. Their conclusion:

"…many of the accounts on Twitter aren’t actually using it all that much."

The report found that:

  • 79.79% failed to provide a homepage URL;
  • 75.86% of users have not entered a bio in their profile;
  • 68.68% have not specified a location;
  • 55.50% are not following anyone;
  • 54.88% have never tweeted;
  • 52.71% have no followers.

The report also combines three criteria (followers, friends and updates) to determine that 9% of Twitter users are inactive.

The lack of homepage URLs and locations doesn’t surprise me – many people don’t have blogs or something they’d consider a "homepage," and many more are concerned about their privacy. However, the fact that 55% of Twitter accounts have no bio, that 55% follow no-one and/or have never tweeted and that 53% have no followers is food for thought.

A few mitigating factors come to mind, which might explain some of these statistics:

  • This report looked at 4.5m Twitter accounts compared to the 500,000 included in the last report. Twitter’s exponential growth means that a large proportion of accounts are likely new, and new users have less followers, friends and updates;
  • Spammers  and bots represent an increasingly large proportion of the Twittersphere;
  • Savvy people and companies are claiming their Twitter IDs whether they’re ready to use them or not;
  • According to Technorati‘s latest State of the Blogosphere, less than 6% of blogs have been active in the last four months. By that measure of activity, Twitter’s users are quite active.

Still, these statistics are a useful wake-up call. Twitter still isn’t a silver bullet solution to your problems. Neither is social media as a whole. They may be an important part of your toolkit, but they cannot operate in isolation.

Integrated communications approaches are, and will continue to be, the best approach.

Are You Reading The Top PR Blogs?

I just came across another useful list of the top PR blogs out there, pulled together by Matthew Watson.

The list, culled from the Ad Age Power 150 list, takes all of the blogs with "PR," "publicity" or "public relations" in their title, so my site isn’t on there right now but it still represents a lot of work by Matthew and a good snap-shot of the top blogs that you may want to check out.

Here are the top ten according to the September list:

  1. PR 2.0
  2. PR Squared
  3. A Shel of my Former Self
  4. POP! PR Jots
  5. Pro PR
  6. PR Blogger
  7. Strategic PR
  8. Young PR
  9. PRNewser
  10. A PR Guy’s Musings

Nice work.