…then everyone else will think it’s a duck.
Sometimes it doesn’t matter what you say. You can throw out your corporate messaging all you like, but regardless of what you say, people just don’t believe you.
You can tell people that your product is great, but if people keep having problems your words won’t matter. You can [...]
Tag Archives: communications
If It Walks And Quacks Like a Duck…
June 12, 2009 – 8:00 am
Emotion doesn’t trump reality
June 3, 2009 – 8:00 am
In recent months I, along with many other people, have voiced concern about the influx of “social media experts” with no real background in communications but a strong enthusiasm for social media tools. We’ve worried publicly that they lack real-world experience and strategic communications insight and that these two things will lead to their failure [...]
There’s Nothing Magical About Social Media Principles
May 28, 2009 – 8:00 am
We often hear how social media is “different” – how it changes everything about your communications. How you have to throw the old rules out the window when launching into social media tools. I respectfully disagree.
Too many “social media experts” treat these kinds of principles as though they separate social media from other forms of communication, [...]
Is The Customer The Target?
April 24, 2009 – 8:00 am
Every so often I read commentary in traditional and social media circles critiquing particular companies’ public relations efforts. The targeting of the effort is a common target for those pieces, with a common refrain being, “do they know where their customers are?”
Here’s something useful to remember: The customer isn’t always the immediate target.
Companies don’t necessarily [...]
Join The Thornley Fallis Team
April 8, 2009 – 12:18 pm
Thornley Fallis Communications is growing, and not just in its health care team!
We’re looking for a social media-savvy consultant to join our Toronto team.
Why join us?
We’re seeing more and more clients ask for social media as part of an integrated strategic communications approach. You’ll get to work with some of the best people in Canada’s [...]
Pitching – Like Throwing A Stick For A Dog
March 26, 2009 – 8:00 am
Michael O’Connor Clarke mentioned a great analogy for pitching to me when we were chatting at work today. He says pitching is like throwing a stick for a dog. Michael actually wrote about this years ago from a slightly different perspective; I’ll try to put a new spin on it.
Confused? Let me explain.
In an ideal [...]
The Bigger Picture On Public Relations
March 11, 2009 – 8:00 am
Marketing guy Seth Godin published a post yesterday entitled “The difference between PR and publicity.” In it he says:
“Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good [...]
8 Small Steps To Improve Client Relationships
February 17, 2009 – 8:00 am
We’ve all experienced the client (internal or external) who, for some reason, you just can’t satisfy. It’s frustrating – you deliver excellent results but they’re never happy.
Sometimes you can put this down to poor expectations management on your part, especially if you’ve played the “yes man” role up until that point (e.g. “Yes, absolutely, I [...]
Macro, Not Just Micro
February 13, 2009 – 11:35 am
In a digital world where more and more focus is (rightly) being placed on analytics and measurement, it can be all too easy to lose sight of the big picture.
Focus less on the trees – remember to think about the forest too.
Take this blog, for example. If I glance at the daily analytics for this [...]
