Your analysis is done, you’ve figured out your communications strategy and you know who you’re targeting. It’s time to craft your messages. But where do you start?
By now we’ve set the stage, established our objectives and strategy and chosen our audiences. Now, at last, it’s time to think about our announcements.
It’s time to decide who you want to reach with your communications. Analyze the key groups or people you want to reach and what their needs are. Which stakeholders are key to this initiative? Who else do you need to consider?
As the old saying goes, you need to know where you’re going before you can know how to get there.
Likewise, before you can plan out your strategy… before you even start to think about your media products or event… you need to nail down your objectives.
February 12, 2008 – 10:40 pm
Can we get communications pointers from computer games?
The New York Times recently featured an article looking at how there’s a growing trend in computer gaming away from intensive graphics, complex storylines and immersive dialogue and towards simple games that allow people to interact with each other.
“Paradoxically, at a moment when technology allows designers to [...]
