Posts Tagged ‘how to’

5 Tips For Managing The Email Deluge

Ever find yourself thinking, “I need more email”? Ever feel disappointed because you don’t get enough in your inbox?

I didn’t think so. Personally, I get between 200-300 emails a day, as many of you likely also do. That’s enough email to completely paralyze you if you can’t deal with the volume effectively. You could spend your entire day working through your inbox, at the expense of the action items you actually have to do.

I’m continuing to work through the issue myself, but here are five pointers I’ve learned for managing the email deluge.

1. Read once

Ever find yourself reading an email, realizing you’re not sure what to do with it or that you don’t have time to deal with it, and just moving on to the next thing in your inbox? I know I have. Unfortunately, that leads to your inbox becoming a repository for difficult email, not a true inbox.

Try to force yourself to only read emails once. Once I’ve read an email, I take a leaf out of Getting Things Done (affiliate link) by David Allen and take one of several actions:

  1. Deal with it – if it’s going to take less than two minutes to handle, just do it
  2. Schedule it – file it in an “action” category and book time in my calendar to deal with it
  3. Delegate it – assign it to someone on the team to handle
  4. File it “to read” – lots of items are sent as “FYI.” I file these in an “information” category for review when I have time. This is a recent addition for me, as I was finding my “action” category was getting clogged with dozens and dozens of action items (thanks to the book Workarounds That Work (affiliate link) by Russell Bishop)
  5. Archive it – file it in an archive folder for future reference
  6. Delete it – get it out of the inbox to keep things manageable

2. Pay attention to the “To:” line

The body of the email isn’t the only part that sends a message – the address fields also send a message.

If I see that I’m in the “To:” line of an email, I pay attention and look for action items. If I see that I’m in the “cc:” field on an email, I treat the email as an FYI and review when I have time. (In some workplaces, this may require a little expectation-setting with colleagues)

3. Ensure the subject line is relevant

This is an are where I know I need to improve – ensuring that the title of an email remains relevant to the conversation. In the past I’ve sent far too many emails with “FYI” as a title. It could be worse (at least the recipient knows it’s not urgent) but it would be better if it read “FYI – media coverage of XYZ”, “Deadline: Need feedback by Feb 18″ or the like.

In cases where the topic of the email changes during the email chain, change the title!

Keeping the subject relevant lets recipients know what the email is about, and whether they need to pay attention to it.

4. Avoid “reply all”

Does everyone in the email chain need to be on it? If you don’t need to include everyone on a reply, do them a favour and remove the unnecessary people from the chain. No-one sits there waiting for the next group discussion to erupt; you’ll also find that you get fewer emails as a result, as there are fewer other people to hit “reply all” at their end.

5. Default to other media

Many of us co-locate in offices for a reason. Other forms of communication are richer and offer more cues than email. If you have the option, walk over and talk to someone, or pick up the phone and call them. Not only will you cut down on email, you’ll get things done quicker.

This is especially important when something is urgent. Email is an asynchronous medium – it can be read later. In fact, it’s intended for that. I spend a large proportion of my time in meetings and not checking email. In that situation, an urgent request is likely to go unheard. If you need to reach someone urgently, pick up the phone or walk over to them. Don’t rely on them checking email constantly.

What else?

I know my system isn’t perfect, and I still struggle with the email deluge on a daily basis. You likely have your own way of managing the volume. What tips would you add to the list?

(Image: jon|k)

25 Suggestions For How To Use Twitter

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011:

  1. Follow your interests: Follow the people who share your passions
  2. Get specific: Follow your favourite leagues, teams, players, writers etc
  3. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed
  4. Return to Twitter: A call for lapsed users to return to  a service that apparently now has over 200 million user accounts

Four suggestions seems a little thin to me. I often get asked why people should use Twitter; here are 25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus:

  1. Stay in touch – Find your friends and use Twitter to post and read micro-updates on what’s going on in your lives
  2. Meet new people – Get to know friends of your friends and widen your circle
  3. Network professionally – Follow and get to know other people working in your industry
  4. Find local events – Watch for interesting events that your connections are attending. Take advantage of the opportunity to take online connections offline
  5. Research destinations – Travelling somewhere? Search for what people are saying, and poll your network for pointers on your destination
  6. Get recommendations – Looking for a vendor, at home or at work? Ask your Twitter friends for recommendations on who to go with
  7. Grow professionally – Identify the leaders in your industry. Read what they post; follow who they follow; learn from their activity
  8. Fuel your passion – Find people who share the same interests as you, and geek it up! Let other peoples’ passion for your interests fuel your own
  9. Influence the influencers – Get to know the people with influence in your field, before you need to ask them for anything
  10. Stay on top of news – Follow news-related accounts, both traditional and non-traditional – to stay up-to-date with news in your area and your industry
  11. Get to know journalists – Whether you post or you just lurk, follow the journalists in your field, learn what they read and what they like, and get to know what will be helpful for them
  12. Research competitors – Follow your competitors. See what they post; see who they engage. Learn from their successes and their mistakes
  13. Gain insights – Solicit feedback from your connections on ideas, products and services
  14. Filter your reading –  Rather than fearing drinkin from the Twitter firehose, create a list of people who consistently post things that interest you and let them generate your reading list. Bonus: you’ll find stories from sites you don’t normally check
  15. Generate ideas – Whether it’s through case studies other people post, ideas sparked from conversations or reactions to your posts, let your connections help you to generate new ideas
  16. Organize meetups – Found yourself with some time on your hands? See who else is around. Planning to be somewhere at a certain time? See if anyone wants to meet up with you
  17. Boost your reputation – Post your own content or curate others’ to build your own reputation in your chosen area
  18. Inbound job hunting - Network with peers in your industry, build relationships with hiring managers, develop your own reputation and watch the number of job offers you receive rocket
  19. Outbound job hunting – Follow executives at the companies you want to work for and keep your eyes open for job openings
  20. Stay on top of trends – Identify the thought leaders in your industry and stay on top of trends by listening to what they’re saying
  21. Drive conversions – As a business user, point people towards your points of conversion… but don’t do it too often, and make sure it’s something people will find valuable
  22. Engage with your community – Don’t focus all of your company’s posts on pushing content; try to make a majority of your posts more conversational
  23. Solve problems – Monitor for problems with your company’s customers, and solve them
  24. Re-purpose content – Have something interesting on one of your other online properties? Let people know where to find it
  25. New business generation – Get to know people at companies you want to work with; watch for requests for help from people looking for your services; post/curate content that generates inbound demand

I’m sure you can think of a tonne more. Let me know what you’d add in the comments below!

Anatomy of a Bad Pitch

Photo of a pitcher As time goes on and more people start to read my site (welcome!) I’m receiving more and more pitches from firms and other PR agencies. That’s fine with me – I’m in the business and I appreciate why pitching is necessary.

Unfortunately, many (most) of the pitches I receive are the kind of pitches that give our industry a bad name.

I recently received a particularly bad pitch – one bad enough to qualify for Kevin and Richard over at the Bad Pitch Blog. I almost hit “reply” with some pointers for the person pitching, but I thought I’d throw the tips out to everyone instead.

Bear in mind that these tips are based on my perspective. Judge for yourself whether they’re any good or not.

The original pitch

First, here’s the original pitch (with identifying information removed – I’m not into “outing” people):

To:

Subject: How social media saved a company millions…

Hi there.  I’m an avid reader of various outlets that focus on social media and thought you would find this case study interesting.  It shows how social media is more than just a trend, but how it actually translates to dollars and cents if done correctly.  [...], a $2 billion privately owned company and the world’s largest grower, manufacturer and distributer of [...] products recently shifted their entire marketing and distribution model to social media and the results have been incredibly successful.  By leveraging YouTube ([...]) and iTunes ([...]), the company immediately saved $110,000 in distribution in weeks.

As someone in the business of social media it’s always frustrating to hear about its effectiveness and see a lack of tangible of quantitative results. If you want more information including exactly how [...] leveraged social media check out the press release below.  I think you’ll find it interesting.  Thanks for listening.

Where the pitch went wrong

Here are a few of the ways I would improve this pitch. I’ll leave the overall structure and writing alone, as much of that is personal style.

  1. Send the pitch to the blogger. BCC = delete. It screams “mass mailing.”
  2. Sending the pitch to me allows you to also address the message to the blogger, by name (if possible). I like the personal touch.
  3. Show the recipient that you know what they write about. I don’t care that you read “various outlets that focus on social media.” Tell me up-front why I should care. Don’t bury it in the last paragraph.
  4. Make sure it’s news. The company immediately saved $110,000 in weeks? Bizarre grammar aside (immediately/in weeks?), the YouTube channel was launched a year ago. Oh, and I would think that a “YouTube channel that quickly became one of YouTube’s fastest growing [sic]” (from the press release) would have more than 17 subscribers.
  5. Include a call to action. What do you want from me? What are you offering to make it easier?
  6. Fix the typos. There’s just one here (distributer) but others in the release. Bonus point: Remember, MS Word’s spell-checker isn’t enough. “Scraped” (from the release) is a real word, but you meant “scrapped.”
  7. Sign your name. Trolls send anonymous messages. Good PR people don’t.
  8. Build a relationship. If you know a blogger-relations campaign is coming up, see if you can get permission to comment or otherwise get to know the bloggers in that community ahead of time, so the pitch doesn’t come out of the blue. At a minimum, try to read the relevant blogs for a while so you know what makes them tick.

A better approach

Here’s how I might have gone about pitching me (assuming the “news” was actually news):

To: davef [at] davefleet [dot] com

Subject: How social media saved a company millions…

Hi Dave,

I’ve been reading davefleet.com for a while and know that you’re interested in social media measurement and ROI, so I thought you would find this case study interesting. It shows how social media can translate directly to dollars and cents if done correctly, and speaks directly to the post you wrote some time ago about measuring success on YouTube.

In 2007 [...], the world’s largest grower, manufacturer and distributor of [...] products, shifted their entire marketing and distribution model to social media. They’ve just announced that by leveraging YouTube ([...]) and iTunes ([...]), the company saved $110,000 in distribution costs within weeks, and by this point they’ve saved over $[amount].

Please let me know if you would like more information – I’d be happy to arrange an interview with [name, position] for you. In the meantime, I’ve included a press release about the case study below.

Regards,

[Name]

What do you think? How would you have approached this?

(Photo credit: dkg)

Social Media In Plain English

Lee LeFever has produced another of his fantastic “…in Plain English” series of videos – Social Media in Plain English. While not as succinct or eloquent as some of the previous videos, this is still a great intro for people who are new to the social media scene and is well worth a watch.

If you haven’t seen them already, be sure to check out others in the series too: