Tag Archives: marketing

If you want to reach younger voters, you have to… use the tools they’re using.

October 12, 2008 – 1:32 pm

The title of this post is a quote. Not from a social media evangelist, but from Peterborough riding NDP campaign communications director Jeff Bergeron.
Canadian political parties are still a little wary of social media tools (the Conservative Party of Canada, in particular, was criticized for the lack of interactivity on its Facebook group, although that [...]

By Dave Fleet | Posted in facebook | Also tagged , | Comments (7)

Valuable PR Advice From Chris Brogan

August 6, 2008 – 1:13 pm

Chris Brogan has posted some excellent advice for PR pros working in the digital space entitled “What I Want PR and Marketing Professionals To Know.”
To summarize Chris’ key points:

Social media is different to the traditional media environment, but you have a lot to gain from exploring this space.
Get to know people before you pitch them.
Write [...]

By Dave Fleet | Posted in blogger relations, public relations, social media | Also tagged | Comments (4)